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(AsiaGameHub) -   SBC Summit Malta 2026 will include a specialized marketing track designed to assist brands in evolving their acquisition and engagement strategies for the modern age. As regulatory environments tighten and media channels multiply, marketing has become one of the gaming industry's most intricate sectors. Teams are no longer merely fighting for visibility; they are operating within a landscape defined by constraints and rapid evolution. Scheduled for 29-30 April, attendees will hear from CEOs, CMOs, and marketing experts as they address the primary hurdles of modern marketing, including rising costs, changing player habits, and the increasing impact of AI and data. The agenda is divided into two distinct segments. Marketing Unplugged, held on Wednesday 29 April, will focus on the strategic mindset required to solve the industry's major marketing issues, while Marketing in Action, on Thursday 30 April, will provide workshops centered on practical execution. “Marketing departments are facing unprecedented pressure as costs climb and the room for error diminishes,” noted Rasmus Sojmark, Founder and CEO of SBC. “By offering various learning styles, this stage enables participants to grasp modern marketing theories and apply them through hands-on practice.” Marketing Unplugged will utilize diverse formats like CEO fireside chats, masterclasses, and live campaign reviews to promote deep engagement and discussion. Discussions will cover Malta’s status as a global gaming center, leadership insights from CEOs, and campaign teardowns by CMOs. Experts will also discuss AI regulatory frameworks and the changing landscape of search. Malta: The Global Gaming Powerhouse The CEO Chat Show: Leadership Insights AI Under the Microscope: Regulation and Responsibility Marketing Channels: Balancing Spend and Savings for 2026–2027 The CMO Review: Live Campaign Analysis SEO Trilogy Marketing in Action will transition from theory to practice, featuring interactive workshops where attendees can develop and test frameworks for immediate use. Participants will explore narrative-driven messaging, loyalty frameworks, and the psychological aspects of branding. Sessions will also demonstrate how AI and data can enhance campaign results and provide a competitive edge. Media & Messaging: Storytelling in a Regulated Era Player Retention and Loyalty: Maximizing Lifetime Value Branding and Psychology: Capturing Market Share AI and Data-Driven Marketing: Optimizing Campaigns Speakers appearing throughout the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo), Dmitry Starostenkov (CEO, Evenbet), and Marco Trucco (CMO, Immense Group). SBC Summit Malta 2026 is set for 28–30 April at the InterContinental Malta, expecting 6,000 industry professionals. The event also features tracks on product, regulation, affiliation, and leadership. Register for SBC Summit Malta The VIP Event Pass is available for €600, providing full access to the three-day conference and exhibition. Expo+ Passes are €150, while operators and affiliates can apply for complimentary entry via the official links. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The most recent FY25 financial results from Playtech Group have shown that the company is lagging in B2B revenue during a period when it is moving away from B2C operations. B2B revenue from last year's trading amounted to €688.3m, a 9% decrease from the €754.3m recorded in 2024. Adjusted EBITDA fell by 36% to €141.4m compared to FY24's €222m, while post-tax profit was €44.2m – a 28% year-on-year decline. The key factor affecting performance was the revised Caliente Interactive agreement at the end of 2024, under which Playtech ceased receiving extra B2B service fees in the first half of 2025 and began receiving dividend payments as a 30.8% equity stakeholder from the second half onward. Strategic regional priorities In contrast to the B2B revenue figures, B2C operational revenue stood at €78.5m (FY24: €97.8m), influenced by the €2.3bn sale of Italian gambling major Snaitech to Flutter Entertainment, along with a further B2C scaling back in Germany through the sale of domestic brand HAPPYBET. Nonetheless, a significant bright spot for Playtech in FY25 was its advancement in North America. Revenue across the US and Canada surged by 71% year-on-year on a constant currency basis, rising from €29.8m to €48m.  The company noted that this performance was fueled by strong activity from clients such as DraftKings, FanDuel, Hard Rock Digital, and Delaware North. Live Casino has emerged as a key driver for Playtech’s US operations, the company confirmed, with the number of live tables operated by the firm nearly doubling year-on-year across its studios in New Jersey, Michigan, and Pennsylvania. Turning to Latin America, the region was labeled a "core strategic priority" by company management, even as domestic revenue fell by 27% to €162m, directly attributed to the revised Caliente agreement and the introduction of VAT in Colombia. Still, the regulation of Brazil at the start of last year helped mitigate a more severe impact, with Latin America revenue actually increasing by 8% year-on-year when excluding Caliente. Colombia also remains a viable medium-term opportunity due to Playtech’s local partnership with Wplay and the potential for the government to reduce the 19% VAT on online gambling deposits to a 16% tax on a player’s GGR. Despite tax challenges, B2B revenue in Europe grew by 4% year-on-year to €207.4m. Poland, Spain, Greece, and France were identified as top-performing markets for Playtech throughout 2025. UK revenue, calculated separately from Europe, decreased by 6% year-on-year but retains key priority status for the Isle of Man-based company.  The public Playtech Evolution AB dispute… The company also provided an update on its ongoing case with Evolution AB, stating: "Evolution has not sought permission from the New Jersey Court to add any group entity to the proceedings, and no claim has been served on Playtech plc or any of its subsidiaries." In October 2025, Stockholm-listed Evolution released a statement alleging that Playtech had hired Black Cube, an Israeli private intelligence firm that markets itself as specializing in "high-stake disputes." Playtech later acknowledged commissioning a private investigation into its competitor and stated it "stood by its decision" to do so.  Evolution characterized the move as a "smear campaign," claiming the investigation—which purports to have uncovered evidence of the company operating illegally in jurisdictions including China, Iran, and Sudan between 2021-2023—aimed to damage its reputation and could cause "multi-billion-dollar" harm.  Playtech, however, countered: "Evolution continues to avoid legitimate scrutiny instead of addressing longstanding questions about its conduct, including its decision to supply operators in illegal markets and support unlicensed operators in regulated markets." … which has contributed to a share price plummet The dispute did not sit well with the market, as Playtech shares dropped from 349.5p to 237.5p in the first five hours of trading on the day of the announcement.  Its share price has generally trended downward over the past 12 months, declining by more than 50% during that period. The exception has been a positive trend since the start of the year.  Even today, despite positive remarks from executives, significant progress in North America, and an upgrade to its expectations, the stock has fallen by 7.5% to £3.31. Its market capitalization remains just over £1bn.  Upcoming and ongoing tax challenges, the current dispute with a rival, and declining revenue may be among the factors deterring investors from backing the widely discussed Isle of Man-headquartered company.   Playtech’s position as a London-listed firm—specifically a FTSE 250 company—is an unenviable one amid such transformation, and it will aim to advance as outlined by executives to reverse steep drops in profit, revenue, and share price.  This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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Kenneth Morton, Group Chief Financial Officer at Allwyn International, firmly asserts that no competitor can rival the company's history of generating cash, especially following the completion of the OPAP merger this week. (AsiaGameHub) -   The leadership of Allwyn International is convinced it has developed the most compelling investment proposition in the worldwide gambling sector, having become a publicly traded entity through its merger with OPAP. As of market close on Tuesday, March 24, Allwyn was operating as the globe's second-biggest lotteries and gaming firm, solidifying its standing among the premier publicly listed gambling companies. This deal will bring together Allwyn International and OPAP, the established operator of Greece's national lottery and retail betting network – representing the conclusion of a half-year strategic initiative to redefine the group's financial and corporate profile. Generating value within a transformed Allwyn Fundamentally, the updated Allwyn identity is characterized by its ability to generate cash, its extensive scale, and its operational consistency, all while strengthening its role as a major benefactor to charitable initiatives across its operational regions. Nevertheless, for Group CFO, Kenneth Morton, who provided an exclusive interview to SBC News after the merger's completion, the narrative goes far beyond mere size, encompassing elements of trust, distinctiveness, and enduring value generation. “We are not newcomers to this sector,” Morton stated, highlighting Allwyn’s long-standing collaboration with Athens-listed OPAP. “OPAP's investors are already familiar with our achievements. Overall shareholder returns have surpassed 500% since 2013.” Kenneth Morton, Allwyn CFO – Source: Allwyn He further noted that this strong performance stems from rigorous execution, which includes a twofold increase in OPAP’s EBITDA over the last half-decade. Significantly, this proven history has fostered substantial investor confidence in the recently merged entity, evidenced by over 93% of OPAP shareholders maintaining their investments. “We have generated considerable wealth for them – and that reputation is vital as we present the Allwyn narrative worldwide,” he remarked. Reimagining the lottery concept Morton has characterized Allwyn as a unique entity, standing apart from other publicly traded gambling firms. Originating in the Czech Republic with SAZKA, the group has developed into what he terms a singular presence within the industry – an operator that has successfully established a novel category by expanding and updating the lottery framework across various territories. “Our business is quite distinct,” he commented. “We have constructed something previously non-existent – a large-scale, lottery-focused platform.” This distinctiveness stems from a blend of robust retail presence, advanced digital capabilities, proprietary technological solutions, and growing content integration. The collective goal is to broaden the appeal of lotteries within today's entertainment environment. A core element of Allwyn’s investment argument is its capacity to provide both expansion and returns for shareholders – a equilibrium that Morton contended is unparalleled in the industry. He added: “Since 2019, we have virtually trebled the business's size across all key indicators. Concurrently, we have produced substantial cash flow and distributed considerable dividends.” According to Morton, this dual achievement reinforces Allwyn’s attractiveness in equity markets: “That represents a truly persuasive and appealing offer.” During his discussion with SBC, he characterized the company as an uncommon instance of a gaming enterprise that can expand its operations while simultaneously upholding financial prudence and providing steady returns. Diversification as a core strength Diversification stands as another key advantage of Allwyn’s updated PLC structure, especially pertinent amidst unpredictable and fluctuating market environments. “Among gaming stocks, we are among the most diversified,” Morton stated. “This is a significant benefit – both for mitigating risks and for future growth opportunities.” In contrast to operators with heavy reliance on individual markets or product categories, Allwyn’s multi-market, multi-channel framework offers a more stable earnings foundation while allowing agility to pursue fresh expansion prospects. The transformed Allwyn Moving forward, the company's aspirations reach far beyond Europe. Although OPAP and other European assets form a solid base, Morton pinpointed North America as a crucial strategic area for the operator, in addition to developing prospects in South America. He elaborated: “The gaming industry is seeing growing returns to scale. Competition is no longer solely against other betting providers – it's for consumers' time and finances against the broader global entertainment sector.” Within this landscape, triumph hinges on scale, technology, content, and brand – domains where Allwyn is assured it has already forged a substantial competitive edge. Notwithstanding the magnitude of the merger, Morton emphasized that the company's leadership perceives this transaction not as a conclusion, but as the commencement of a fresh chapter. “This is likely the most thrilling transaction we have undertaken,” he stated. “It positions us at a truly promising juncture in the group's evolution.” Allwyn’s attention now turns to implementing its subsequent phase of expansion. “We have established a robust foundation,” Morton concluded. “The objective now is to elevate the business to its next stage.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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(AsiaGameHub) -   Banijay Group has outlined an ambitious growth strategy to achieve €10bn (£8.65bn) in revenue by 2029, following two major transactions. The France-headquartered entertainment conglomerate confirmed that its acquisition of Tipico Group and the merger of Banijay Entertainment with All3Media will reshape its business portfolio across content, live events, and gaming.  Both transactions are anticipated to conclude in 2026, pending regulatory approvals. On a pro forma basis, the expanded group is projected to generate approximately €7.4bn in revenue, €1.6bn in adjusted EBITDA, and €1.2bn in adjusted free cash flow. Chief Executive Officer François Riahi characterized the company’s recent advancements as a “step-change” in its positioning. “With a significantly strengthened platform spanning content, live, and gaming, we are constructing an unmatched global entertainment powerhouse, ideally positioned to seize long-term industry growth and consolidation opportunities,” he stated.  “The signing of these two transformative deals marks a pivotal step in our development. We are transitioning to a stronger, more robust, and cash-generative platform.  “Building upon this momentum, our revised outlook reflects both the strength of our platform and our confidence in delivering sustained growth, strong cash generation, and long-term value creation for our shareholders. By 2029, driven solely by organic growth, we will be a roughly €10bn revenue group.” Banijay’s gaming focus Gaming will occupy a central role in the new structure, making up over half of the group’s EBITDA, propelled by the integration of Tipico. The company will merge its Betclic brand—one of the most prominent in its home market—with Germany’s Tipico, forming a company projected to generate over €3bn in revenue. Banijay anticipates robust growth across both core divisions – Banijay Gaming and Banijay Entertainment – by 2029. The gaming business is projected to grow at approximately 10% annually, while the entertainment segment is expected to achieve steady mid-single-digit growth. Overall, the group aims for over 7% annual EBITDA growth, along with double-digit earnings per share growth. This strategy reflects a broader shift toward integrating content and betting, enabling Banijay to monetize its intellectual property across various channels, such as digital and live experiences. A recent media expansion Tipico anticipates generating approximately €100m in synergies over time, while the All3Media merger is projected to add an additional €50m within the first year post-completion. The latter transaction was announced just at the beginning of this month—only days before it published its full annual results. Banijay and RedBird IMI have agreed to merge the London-based business with Banijay Entertainment in a 50-50 joint venture. This is poised to create one of the world’s largest independent content producers, as evidenced by the figures it would have hypothetically generated in 2024. On a pro forma basis, the combined group would have generated over €4.4bn in revenue and €690m in adjusted EBITDA. In addition to growth, the group is indicating a focus on shareholder returns, with plans to gradually increase dividends over the next four years. It also plans to distribute a €400m special dividend upon completion of the All3Media transaction, subject to shareholder approval. Looking forward, Banijay’s strategy centers on three priorities: organic growth, unlocking synergies across its expanded operations, and selective acquisitions. The company also intends to invest in AI and technology to drive product innovation and enhance user engagement. Plans in a heavily regulated jurisdiction Banijay stated that its 2026 guidance is largely aligned with its longer-term targets, with mid-to-high single-digit EBITDA growth anticipated, though this will be marginally lower following the impact of tax hikes in France. Retail sports betting taxes in France have risen to 42.1%, online sports betting taxes from 54.9% to 59.3%, and online poker is now taxed at 10% of GGR (up from 0.2% of stakes).  There have also been discussions about regulating online casinos, which would presumably also face heavy taxation. Banijay’s revenue increased by 10% to €1.59bn in 2025, and while this remains an impressive figure compared to some, the company still has a distance to cover to reach the 11-digit mark, especially amid these headwinds.  However, with the ongoing integration of Tipico and All3Media, it has further diversified and believes it is now better positioned to navigate the ever-evolving industry and deliver growth over the coming years. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The horse racing industry has voiced its disapproval following Gambling Minister Baroness Twycross’ confirmation that the Horserace Betting Levy will not be increased. Labour Minister Ian Murray delivered the update to the House of Commons on the Baroness's behalf, noting that the decision reflects racing's vital role in the UK's economy and sporting heritage. Consequently, horse racing remains the sole sport benefiting from a government-enforced levy, set at 10% of the annual gross profits for bookmakers earning over £500,000 from British racing wagers. These funds are overseen by the Horserace Betting Levy Board (HBLB) to support breeding, scientific research, and veterinary training. The levy generated £108m in 2025, an increase from the £105m recorded in 2024. Baroness Twycross identified two primary factors for maintaining the current rate, starting with the broader gambling tax adjustments outlined in the 2025 Autumn Budget. Chancellor Rachel Reeves previously revealed that Remote Gaming Duty will jump from 21% to 40% this April, while General Betting Duty (GBD) is set to rise from 15% to 25% in April 2027. While these hikes impact online operators, British horse racing is excluded from the GBD increase, keeping its rate at 15% alongside the existing 10% racing levy. Additionally, the government declined to expand the levy to include international racing, keeping the focus strictly on domestic British events. Officials argued that the current levy, combined with commercial prospects, ensures a sufficiently strong future for the relationship between the betting and racing sectors. The announcement referenced findings from a review initiated by the previous administration, which concluded in April 2024. “The Government remains a firm supporter of racing. We back efforts to modernize governance, update the fixture calendar, and enhance horse welfare,” stated Baroness Twycross, adding that they will continue collaborating with the BHA and other stakeholders. BHA expresses opposition The British Horseracing Authority (BHA), the sport's governing body, has made its frustration with the decision very clear. BHA CEO Brant Dunshea criticized both the duration and the conclusion of the process, stating it was disappointing that a three-year review resulted in no change to the rate. Dunshea noted that the industry participated in discussions in good faith, providing evidence of the widening gap between the costs of staging races and the revenue received from betting. He also suggested a shift in the government's position, pointing out that the Department of Culture, Media and Sport (DCMS) appears to have moved away from its earlier stance. Prior to the Budget, the DCMS had cautioned the Treasury that racing would see little benefit from a tax carve-out unless it was paired with a levy increase. Dunshea questioned why the DCMS now considers a rate change unnecessary just months after that warning. He warned that the industry faces significant challenges, including post-pandemic attendance issues, a stagnant levy, and the implementation of affordability checks from the Gambling Act Review White Paper. He suggested that if the government refuses to raise the levy, it should at least halt the introduction of affordability checks that could jeopardize the sport's financial future. The BHA also disputed the government's perspective on returns, claiming the sport receives less than 3% from the gambling sector, compared to 7.7% in France and 8.4% in Ireland. This decision may further strain the link between racing and betting, which was already under pressure during last year's tax debates, despite the BHA's ongoing cooperation with firms like Flutter Entertainment. Internal friction is also reportedly rising among major stakeholders like the BHA, the Jockey Club, Arena Racecourse Company (ARC), and the Racecourse Association (RCA) regarding the sport's strategic direction. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Digital sports media group Better Collective has appointed Thomas Plenborg as its new Board Chair, as the company revamps its international strategy. The company confirmed that Plenborg will replace Jens Bager as Board Chair, after Bager decided not to pursue re-election following more than a decade in the position. Better Collective recognized the 'critical role' the incoming Chair has already served in its corporate evolution, as the company has broadened its presence from Europe to North and South America. New horizons Established in 2004 and based in Copenhagen, Better Collective has grown into one of the largest digital sports media companies specializing in the betting industry and runs one of the sector's largest affiliate networks. The company has established a strong position in key regional iGaming markets, including Latin America through its 2024 purchase of Playmaker Capital. It also participates in other aspects of the iGaming ecosystem, such as responsible gambling through its Mindway AI subsidiary. "We are delighted to welcome Thomas Plenborg as our new Chair," stated Jesper Søgaard, Co-founder and Co-CEO of Better Collective. "Having collaborated with him on the Board for the past year, we have already gained from his extensive financial and strategic expertise. "His background with world-class companies will be extremely valuable as we continue striving to become the premier digital sports media group." Plenborg assumes the board leadership position as Better Collective prepares to enter another sector—the rapidly growing, though controversial, predictions market space. The company intends to utilize its US-focused brands such as Action Network and VegasInsider. This potential new revenue source follows the release of its Q4 and FY25 financial results in February, which showed a minor decline in annual revenue. Plenborg commented: "I want to thank Jens for his leadership and long-term dedication to Better Collective. He has been instrumental in establishing the governance, strategic vision, and growth trajectory over the last ten years. "I now anticipate collaborating closely with the management team and fellow Board members to further develop Better Collective for the benefit of all stakeholders, including customers, partners, employees, and shareholders." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   SBC Summit Americas is set to debut a specialized Prediction Markets Forum to analyze one of the most rapidly expanding and discussed segments within the US sports betting landscape. Scheduled for Thursday, June 11, as part of the event's Breakout Stage, the forum will gather operators, legal professionals, and industry analysts to discuss the growth of prediction markets, the entry of sportsbooks into the field, and the regulatory and integrity hurdles ahead. The four-session track will be moderated by Patrick Everson, a sports betting analyst and contributor to FOX Sports. The recent spike in interest for prediction markets is largely linked to the 2024 presidential election, which pushed event contracts into the public spotlight.  Since that time, DraftKings, FanDuel, and Fanatics have all taken steps to enter the sector, while platforms like Kalshi and Polymarket are expanding their reach through high-profile athlete endorsements and multi-year league partnerships. However, the industry faces legal uncertainty due to conflicting federal decisions and a surge in state-level enforcement actions and lawsuits from gaming regulators. “Prediction markets are set to be a defining feature of the American market by 2026, though the ambiguity between financial trading and traditional wagering presents significant challenges for the sector,” stated Rasmus Sojmark, CEO and Founder of SBC. “This forum will gather the key figures influencing this space to help the industry understand the road ahead.” The program begins with an introductory session, Prediction Markets 101. Speaker Dan Zucker (President, Zucker Media Group) will explore the evolution of event contracts from 19th-century economic hedging to their current status as a potential billion-dollar industry. He will also explain the mechanics of these markets, the reasons for their rapid growth, and their influence on the modern gambling sector. Over the past 18 months, several prominent US operators have moved into the world of event contracts. In the session "How Sportsbooks Are Entering the World of Event Contracts," experts Dr. Laila Mintas (CEO, Dr. Mintas Consulting), David Huffman (COO, Sporttrade), and Dustin Gouker (Founder, The Closing Line) will discuss the motivations behind these moves and whether state-level partnerships are a vital part of their strategy.  The "A Question of Compliance and Integrity" panel will focus on the legal and regulatory hurdles facing US prediction markets. Legal expert Dan Wallach (Partner, Wallach Legal) will analyze the regulatory landscape, ongoing lawsuits from gaming groups and states, and the resulting compliance issues for operators. Looking forward, the "What’s the Future of Futures?" session will consider the long-term effects of prediction markets on the betting industry. Speakers Ilya Beylin (Associate Professor, Seton Hall University School of Law), Robin D Hanson (Associate Professor, George Mason University), and Chris Gerlacher (Senior Political Reporter and Industry Analyst, Prediction News) will discuss potential Supreme Court involvement and the tension between land-based opponents and online sportsbooks seeking to integrate these markets. This subject will also be explored on the Leaders Stage in a panel titled “The Current State of Prediction Markets in the US.” Experts Joshua B. Sterling (Partner, Milbank) and Alex Kane (CEO, Sporttrade) will review the evolution of these markets across North America and the reactions from investors, regulators, and operators to the shifting environment. The Prediction Markets Forum is a key component of the two-day SBC Summit Americas conference. In addition to the Breakout Stage, attendees can explore sessions on sports betting, casino gaming, payments, technology, compliance, affiliation, leadership, and player safety across North and Latin America. Secure Your Entry to SBC Summit Americas: VIP Pass – Priced at $700, providing full access to the conference agenda, expo floor, the Food Festival, and evening networking events. Expo+ Pass: Available for $95, offering access to the expo floor and all conference sessions (excluding evening networking events). Complimentary Operator & Affiliate Passes: Qualified operators and affiliates may apply for free passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   SBC Summit Americas is set to launch a dedicated Prediction Markets Forum, which will dive into one of the fastest-growing and most hotly debated verticals within U.S. sports betting. Scheduled for Thursday, 11 June as part of the Breakout Stage, this forum will gather operators, legal experts and industry analysts to look into the growth of prediction markets, the ways sportsbooks are entering this space, and the regulatory and integrity challenges that are defining its future. The four-session lineup will be chaired by Patrick Everson, a sports betting analyst and contributor for FOX Sports. The recent boom in prediction markets can be traced directly to the 2024 presidential election, which pushed event contracts into the mainstream. Since that election, DraftKings, FanDuel and Fanatics have all taken steps to build a presence in this space, while platforms including Kalshi and Polymarket continue to grow in prominence via high-profile athlete sponsorships and multi-year league partnerships. However, a rising tide of lawsuits and enforcement actions from state and gaming regulators, paired with conflicting federal court rulings, has left compliance requirements far from straightforward. “Prediction markets will shape the U.S. market in 2026. But navigating the gray area between financial trading and traditional sports betting is creating tangible uncertainty for this industry,” said Rasmus Sojmark, CEO and founder of SBC. “This forum will bring together the leaders who are building this space to help the sector understand what lies ahead.” The forum will open with the introductory session, Prediction Markets 101. Dan Zucker, President of Zucker Media Group, will walk through how event contracts evolved from 19th-century economic hedging into a potential billion-dollar vertical. Along the way, he will break down how prediction markets actually operate, why their growth has accelerated so rapidly, and what their rise means for today’s gambling landscape. Over the past 18 months, a number of major U.S. operators have expanded into the prediction markets space. During the session, How Sportsbooks Are Entering the World of Event Contracts, experts Dr. Laila Mintas (CEO, Dr. Mintas Consulting), David Huffman (COO, Sporttrade), and Dustin Gouker (Founder, The Closing Line) will analyze how and why the region’s biggest operators are making the move and whether state-by-state partnerships could prove essential in their strategy. The panel, A Question of Compliance and Integrity, will address the regulatory and compliance challenges facing prediction markets in the U.S. Legal specialist Dan Wallach (Partner, Wallach Legal) will examine the regulatory framework governing event contracts and discuss the lawsuits brought by states and land-based gaming groups and the compliance challenges facing operators. Looking ahead, What’s the Future of Futures?, will examine the long-term impact of prediction markets on the betting industry. Speakers Ilya Beylin (Associate Professor, Seton Hall University School of Law), Robin D Hanson (Associate Professor, George Mason University), and Chris Gerlacher (Senior Political Reporter and Industry Analyst, Prediction News) will discuss the potential consequences of Supreme Court scrutiny and what the future may hold for land-based operators opposing prediction markets and online sportsbooks seeking to integrate them. The topic will also be covered on the Leaders Stage during the panel “The Current State of Prediction Markets in the US.” Experts Joshua B. Sterling (Partner, Milbank) and Alex Kane (CEO, Sporttrade) will examine how prediction markets are evolving across North America and how operators, regulators, and investors are responding to the rapidly changing landscape. The Prediction Markets Forum forms part of SBC Summit Americas’ two-day conference programme. Alongside the Breakout Stage, delegates can attend sessions covering sports betting and casino, payments and technology, regulation and compliance, affiliation, leadership, and player protection across North and Latin America. Secure Your Ticket to SBC Summit Americas: VIP Pass – Our VIP Passes are available for just $700. You’ll have access to the full conference agenda, show floor, complimentary food at our Food Festival and our evening networking events! Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95. Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   BC.Game has named Kar Kheng Giam as its new Chief Executive Officer, entrusting him with the significant responsibility of guiding the crypto betting brand's often-debated strategic direction. Giam, known as "KK," previously held a position at Coyote Bioscience, a biotechnology research firm based in Beijing that focuses on AI, big data, reagents, and system platforms. He served as Vice President – International at the company from 2021 to 2023, followed by a consultancy role from 2023 to 2025. His initial venture into the gaming and entertainment sector occurred in 2012 when he co-founded both Topgame and Tinymobi. These mobile game development firms, based in Beijing and San Francisco, created casino and social games, such as slots-style offerings. This background likely drew the interest of BC.Game, a company focused on crypto and technology. “BC.Game has cultivated a robust global community through the integration of innovative technology and captivating entertainment experiences,” Giam commented. “I am enthusiastic about assuming this position during a period of considerable opportunity for the company. Given the rising demand for transparent, user-centric platforms and the increasing embrace of crypto in online gaming, we are strategically positioned for global expansion. “My primary objective will be to reinforce our presence in regulated markets, improve the platform experience, and consistently foster trust among our users.” Numerous Factors to Address Giam assumes leadership at BC.Game during a pivotal moment for both the nascent and largely unregulated crypto betting sector, as well as for the broader betting and gaming industry. Increased taxation in Europe and Latin America is considerably impacting the conventional, fiat-based betting market. Regulatory landscapes are also evolving, with national bodies such as the UK Gambling Commission (UKGC) and the Dutch KSA showing heightened vigilance towards unlicensed activities. Within the UK, BC.Game is primarily recognized for its football sponsorships, notably serving as the official front-of-shirt sponsor for EFL Championship club and 2015/16 Premier League champions Leicester City FC. Nevertheless, the widespread presence of unlicensed betting firms in English football has generated controversy. Companies such as BC.Game pursue partnerships in English football because of its global appeal, supporting their marketing goals in regions like Asia, Africa, and other territories. The UK government, however, appears poised to prohibit unlicensed sponsors from British sports, with a consultation currently underway. This development could potentially conclude BC.Game’s collaboration with Leicester, although it remained uncertain whether the two parties planned to extend their agreement beyond the current season. Furthermore, uncertainties persist regarding BC.Game’s operational framework and long-term viability. The company held a Curaçao license for an extended period, but following a legal disagreement with the local regulator and reports of bankruptcy in 2024, it has since obtained a license from the Indian Ocean island of Anjouan. The appointment of a new CEO, particularly one with Giam's extensive experience in the technology sector, indicates BC.Game's strong confidence in having navigated these challenges successfully. Recently, the company has focused on expanding into Africa, exemplified by securing licenses and sponsorship agreements in Kenya last year. It is also presumably monitoring discussions concerning the potential for regulated crypto betting, for instance in Estonia, with considerable interest. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Dutch gambling regulator has once again targeted JOI Gaming, which operates the Jack’s Casino brand. Kansspelautoriteit (KSA) disclosed that it reached out to the company regarding a marketing violation highlighted in an anonymous tip, which alerted the regulator to a Jack’s Casino advertisement appearing on the Professional Darts Corporation (PDC) website. According to the KSA, although the logo placement itself isn't the main problem, JOI Gaming violated regulations because clicking the logo redirected users to the Jack’s Casino online platform. This constitutes a direct breach of the Netherlands' domestic gambling regulations, which forbid both untargeted iGaming advertising and sports sponsorships by online gambling operators. These provisions were launched in July 2025 as part of a broader reform initiative to revise the Remote Gaming Act (KOA), a process that remains ongoing. The legislative changes also prohibit the use of influencers for gambling promotion—a restriction JOI Gaming has previously violated. In December, the company received a €400,000 penalty (£346,000) for an offense from 2023 that occurred during a major motorsports event. On this occasion, the KSA noted that JOI Gaming promptly adhered to the warning by removing the link from the PDC site, which may prevent further regulatory measures. The entire issue could have been prevented had JOI adopted the same approach it uses in unlicensed markets such as the UK. Customers in the UK can freely visit the PDC website, where the Jack’s Casino logo appears in the Partners section. However, since neither Jack’s nor JOI currently holds a license from the UK Gambling Commission (UKGC), clicking the logo simply returns users to the PDC website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Spain-headquartered gambling giant Codere is reportedly poised for an impending sale that could value the company at more than €2bn (£1.73bn). Per Spanish publication EXPANSIÓN, the firm has engaged financial advisors Jefferies and Macquarie as it readies for a transaction in the coming weeks.  Codere Online success may attract suitors The Codere deal, involving Spain’s second-largest industry player behind Cirsa, would encompass its expanding Codere Online division.  Codere Online has been listed on the Nasdaq stock exchange since 2021 and has encountered notable setbacks, including delisting notices and suspension threats. However, these issues have now been resolved, with the company reporting a 6% year-on-year increase in total 2025 revenue, rising from €212m to €224m (£195.2m). Overall, Codere’s 2024 revenues reached €1.3bn, while adjusted EBITDA stood at €179bn. The business is currently owned by around 84 investment funds, with Davidson Kempner’s 13.3% stake being the only significant holding and the sole one exceeding 10%.  It operates across Latin America and Southern Europe, with its home market of Spain, along with Italy, Mexico, and Uruguay, serving as key revenue-contributing markets.  Spain to clamp down This development coincides with a period of change in Spain, where Andrés Barragán, Secretary General for Consumer Affairs and Gambling, stated last month that licensed companies in the country should prepare for a year of regulatory changes and new compliance mandates. The country already enforces some of Europe’s strictest regulations, yet gross gambling revenue (GGR) continues to grow, posting a year-on-year increase of over 18% in Q2 2025.  A sale of Codere to another gambling group may see it overtake Cirsa and international Spanish operators such as Betway and Entain’s bwin as the market leader—though Cirsa has also made clear that Latin American M&As are a focus for 2026. Regardless, with the 2026 World Cup now on the horizon, a deal of this scale at this time could make a significant impact in Spain’s already affluent but tightly regulated market.  SBC News has reached out to Codere for comment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The fear of over-regulation and excessive interference is driving players toward the black market, where no responsible gambling safeguards or player protection measures exist. This was the primary conclusion drawn during SBC Media’s latest webinar, ‘Are Latin American Players Actually Safer Today?’, which gathered several industry experts to discuss the current state of player protection in the region. The panel featured: Luis Felipe Maia – Founding Partner, MAIA YOSHIYASU ADVAGADOS. Simon Westbury – Strategic Advisor, 1xBet. Simon Vincze – Head of Sustainable & Safer Gambling, Casino Guru. Alfredo Lazcano – Gaming Lawyer, Lazcano Samano. Is excessive regulation undermining player safety? Latin America finds itself at a crossroads regarding gambling regulation. The region is diverse, containing offshore-grey markets, provincially regulated markets, and fully federal or national regulatory frameworks. However, there are instances of regulatory shifts, such as proposals in Brazil to ban sponsorships and tax increase proposals in both Brazil and Mexico, which are raising concerns among operators. The panel unanimously supported regulated markets and the expansion of new markets across Latin America, yet they highlighted clear warning signs that excessive interference does more harm than good. Maia shared his expertise on Brazil’s framework, stating: “It’s a curve. You reach an optimal point of protection, but once regulation becomes excessive, players become less protected because channeling is damaged.” Vincze acknowledged that over-regulation can be detrimental to players but countered the idea that regulated markets are inherently unsafe. “It would be inappropriate to claim that regulation doesn't make them safer, because at least now they have an option that provides a sufficient safety framework and is overseen by an authority.” Player confusion in Latin America The webinar was hosted in partnership with 1xBet, which commissioned SBC Media to produce the International Player Safety Index series. The third part of the series was recently published, focusing on Latin America, and the webinar sessions provided a platform to debate some of its findings. Simon Westbury, Strategic Advisor at 1xBet, recently spoke in-depth with SBC News about the report's findings, reflecting on the lack of regulatory consistency across Latin America. This supports Westbury’s Three Cs theory: if a market lacks clarity, consistency, or communication, a Big C emerges—confusion. “I believe there is a consistency gap across Latin America. We are not suggesting a one-size-fits-all approach to player protection because every player is different, but player protection must be enshrined in every regulatory environment,” he noted. The theory is also supported by practice. Vincze reflected on research he conducted using Google search analysis in Brazil and Mexico to estimate channelization rates in those markets. Following his analysis over a 30-day period, Vincze cited that 74% of specific casino name keyword searches in Brazil were for offshore sites, while that figure stands at 56% in Mexico. For comparison, the UK is around 20%, Sweden 21%, and Spain 27%. Vincze noted: “I believe this is because there is increasingly more exposure on the internet and social media for unlicensed brands, which can advertise through influencers and strong accounts without real enforcement.” Areas for improvement The positive news is that operators have a variety of tools at their disposal to help keep players safe on-site. KYC measures are the primary step, but others like deposit limits, time limits, and cooling-off periods have also been cited as useful for players globally. However, the panel noted that these tools can create more confusion than benefit if not applied correctly. Lazcano stated: “Safer gambling tools can be difficult to use, and operators don't know how to properly explain their usage to players. In the worst-case scenario, these tools might simply be ignored by players.” Maia cited another Brazilian example where a national self-exclusion list was introduced. However, due to a lack of understanding regarding its purpose, it has resulted in fraud against operators rather than aiding players. He said: “We don’t see the regulator and the government supporting the regulated market. We had people with social benefits banned from playing, and then threats to increase taxation in Brazil. The message this portrays, and the result, is that Brazilian authorities are driving players to the illegal market.” Westbury noted that tools should focus on education and making the experience fun and engaging, rather than being limiting and, in his words, clinical. “I think sometimes we get it wrong as an industry. Some of these tools are intrusive. No one likes going to the doctor or the dentist because of the clinical environment; it’s generally not enjoyable. I think we actually need to focus on education. Players need to be educated about these tools.” Watch the entire session and hear the full range of insights and opinions from the panel here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.