(AsiaGameHub) - According to a new report commissioned by BOS, the Swedish Trade Association for Online Gambling, problem gambling rates in Sweden have dropped over the past two decades, even as online gambling has grown more accessible and been more widely marketed. The report was authored by economist Ola Nevander, who relied on the Problem Gambling Severity Index, or PGSI, to track shifts in rates over time. Good to Know The proportion of Swedish adults categorized as problem gamblers fell from 2.2% in 2008-09 to 1.3% in 2021. This amounts to roughly 57,000 fewer problem gamblers, a 35% overall decrease. As of March 2026, Sweden’s national self-exclusion system Spelpaus counted around 136,000 registered users. Problem Gambling Rates Fall in Sweden Even As Online Gambling Grows The report confirms that the overall rate of problem gambling among adult Swedes has declined over time, while the broader group of at-risk gamblers has also shrunk. The share of people with a PGSI score of 3 or higher fell from 2.2% to 1.3% between 2008-09 and 2021. The total number of at-risk gamblers, defined as people with a PGSI score of 1 or higher, dropped by an estimated 200,000 over the same period. Among adults who gambled online in the year before surveys were conducted, the decline was even sharper. Problem gambling rates in this group fell from 12% in 2008-09 to around 4% averaged across the four years from 2018 to 2021. At the same time, gambling activity itself has not declined in popularity. A separate survey cited in the report found that 18% of Swedes played online casino games in 2025, while 24% placed online wagers. The report puts this downward trend in the context of a much larger, expanded gambling market. Inflation-adjusted spending on gambling marketing grew roughly nine times between 2000 and 2024. The number of available online casino games increased more than tenfold between the mid-2000s and 2019. Internet and smartphone access also became nearly universal across Sweden by 2020. Even with all these changes, severe problem gambling rates stayed relatively stable, ranging between 0.3% and 0.6% of the population across the years studied. A key focus of the report is channelisation, which measures how much gambling activity occurs through licensed operators rather than unlicensed offshore sites. BOS says Sweden’s overall channelisation rate is currently around 85%, though the rate for online casino is slightly lower. The report argues that higher channelisation makes it easier to implement consumer protections such as duty of care requirements, self-exclusion tools, and data-based monitoring. It also compared Sweden to neighboring markets, noting channelisation rates of 91.5% in Norway and 91% in Denmark, while Finland’s rate was far lower at 48% before its upcoming licensing changes. Spelpaus also receives significant attention in the report. The national self-exclusion register had around 136,000 users in March 2026, equal to 1.6% of Sweden’s adult population. Even so, the report notes that survey data and helpline records indicate around half of self-excluded users still gamble, most often through unlicensed sites. On the topic of treatment and prevention, the report says machine learning tools built around transaction data look promising for identifying risky gambling behavior, though long-term outcomes still require more testing. CBT has shown clearer positive results. The report said: “Meta-analyses show that CBT can reduce the scale of gambling, gambling frequency and addiction symptoms when compared with control groups.” Sweden re-regulated online gambling in 2019, introducing a licensing system with defined responsibilities for operators, and the report suggests this framework has helped build a stronger foundation for reducing gambling-related harm. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
GR8 Tech Teams Up with José Mourinho to Drive Champions Club Initiative
(AsiaGameHub) - GR8 Tech has entered a new partnership with José Mourinho centered on Champions Club, the firm's exclusive community for operators seeking growth through discipline. This collaboration connects one of football's most prominent figures with a core message GR8 Tech promotes in the iGaming sector: success is driven by preparation, structure, and execution, not chance. Good to Know The collaboration is centered on Champions Club, GR8 Tech’s premium community for operators. GR8 Tech is connecting Mourinho’s tactical reputation to strategy, data, and execution within the iGaming industry. Additional campaigns and activations are anticipated under the Champions Club brand. GR8 Tech Taps into Mourinho’s Reputation for Discipline and Preparation According to GR8 Tech, the alliance is founded on the principles Mourinho is famous for in soccer: planning, structure, attention to detail, and performing under pressure. This aligns with the company’s proposition to operators, providing tools and platforms designed to enhance scale, efficiency, and competitiveness. Oleksandr Feshchenko, CEO of GR8 Tech, stated: “José Mourinho personifies the conviction that preparation, structure, and execution are the bedrock of sustained success.” He continued: “Just as in football, victory in iGaming stems from meticulous planning and the capacity to deliver when the pressure is on.”Mourinho mirrored this sentiment. He remarked: “The distinction between winning organizations and the others lies in culture—the dedication to preparation and excellence. I saw that instantly in GR8 Tech.” The firm indicated that this agreement marks just the beginning of a broader series of Champions Club initiatives. Operators should anticipate further campaigns and partnerships focused on the same theme of high performance, with GR8 Tech showcasing its technology stack as the tangible realization of this concept. This portfolio includes solutions like Crypto Turnkey, Hyper Turnkey, ULTIM8 Sportsbook, Infinite Casino Aggregation, and Aff.Tech. GR8 Tech also utilized the announcement to reinforce its standing in the market. The company noted it has executed over 100 deployments and secured multiple industry accolades, such as Platform Provider of the Year at the SBC Awards 2025. With Mourinho on board, GR8 Tech now has a high-profile figurehead to amplify its operator-centric sales narrative. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Las Vegas Wins Super Bowl LXIII Hosting for 2029
(AsiaGameHub) - The National Football League has designated Las Vegas as the host city for Super Bowl LXIII in 2029, with Allegiant Stadium officially named the venue following a vote by team owners at the league's annual meeting in Phoenix. This move returns the NFL's premier event to the city just five years after it first held the Super Bowl. Good to Know Las Vegas is set to stage its second Super Bowl in 2029. The inaugural event in 2024 attracted over 330,000 visitors and had an economic impact exceeding $1 billion. Allegiant Stadium is also scheduled to be the site of the College Football Playoff championship in 2027 and the Final Four in 2028. Las Vegas Builds on a Strong First Super Bowl The selection for 2029 came after an evaluation by the NFL Fan Engagement & Major Events Committee. League representatives emphasized that the success of the first Las Vegas Super Bowl was a key factor in the decision. That game, where Kansas City defeated San Francisco 25-22 in overtime, allowed the city to demonstrate its capacity to manage a huge sporting event, with the Strip, stadium, and ancillary activities all in close proximity. NFL commissioner Roger Goodell stated: “We’re excited to bring the Super Bowl back to Las Vegas and provide our fans another incredible experience in one of America’s greatest sports and entertainment destinations.”NFL executive vice president Peter O’Reilly also referenced the prior game, noting the league considered the 2024 Super Bowl a major success due to the city's impressive scope, vibrant atmosphere, and welcoming hospitality. This performance led to unanimous backing from team owners for a repeat visit. Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, commented: “We’re proud the NFL has selected Las Vegas to host Super Bowl LXIII.” Hill added that the first Super Bowl there illustrated Las Vegas's unique ability to fuse sports, entertainment, and hospitality into a single location.The city's sports schedule is becoming increasingly packed leading up to 2029. Allegiant Stadium will welcome the College Football Playoff national championship in 2027 and the Final Four in 2028. The Athletics are planned to start playing in a new Las Vegas ballpark in 2028, and an NBA expansion franchise may also debut that year. This continuous stream of major events is solidifying Las Vegas's position at the heart of the American sports industry. Mark Davis remarked: “We’re excited that the Super Bowl will be returning to Las Vegas and Allegiant Stadium in 2029.” Hill further noted that the effort to relocate the Raiders to Las Vegas and construct Allegiant Stadium has been “transformational for Las Vegas,” elevating the city's stature and preparing it for additional large-scale international events. In the week before the game, the metropolitan area is anticipated to hold a complete lineup of Super Bowl events, such as NFL Honors, the Super Bowl Experience presented by Jersey Mike’s, and Super Bowl Opening Night Fueled by Gatorade, plus community initiatives like NFL Source. On Location, the NFL's official hospitality partner, has launched a Priority Access deposit program offering fans early opportunities for tickets and hospitality packages. This award also underscores the evolving relationship between Las Vegas and the NFL. For a long time, the city's legal sports betting was a deterrent in the league's hosting considerations. That stance has shifted, and Las Vegas has subsequently become the Raiders' home, hosted the NFL Draft, and now landed another Super Bowl. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Massachusetts Rolls Out New Responsible Gaming Program PlayWell
(AsiaGameHub) - Massachusetts has introduced PlayWell, a fresh initiative focused on responsible gambling and player wellness, which now serves as the state's successor to GameSense. The program will be integrated into sports betting platforms and casinos, providing assistance via telephone, online channels, and in-person interactions. Key Details PlayWell has taken over for GameSense throughout Massachusetts. Dedicated PlayWell Hubs were established at all casino locations on March 27. The initiative features PlayMyWay, a resource that allows users to establish daily wagering limits. PlayWell Introduces a State-Managed Framework According to the Massachusetts Gaming Commission, this launch represents a significant milestone in the ongoing development of a robust player health infrastructure for the state's regulated gambling sector. In a shift from the previous model, PlayWell is entirely under the ownership of the commission, with the Massachusetts Council on Gaming and Health overseeing its day-to-day management. MGC Chair Jordan Maynard stated: “At the time gaming was legalized in the Commonwealth, it was vital to establish a premier program for research, responsible gaming, and player health to guarantee the industry's long-term success.”Maynard further noted that the new initiative, which is “developed, owned and operated by the MGC,” provides the commission with a more effective mechanism to assist residents seeking support. PlayWell also features physical hubs located at every casino across the state. These areas are designed to offer patrons a space to take a break, gain insights into gaming mechanics, or consult with professional advisors. Assistance is not restricted solely to those experiencing gambling issues; staff are available to engage with visitors individually and provide guidance on resources, information, and voluntary self-exclusion programs. Mark Vander Linden, the MGC’s Director of Research and Responsible Gaming, remarked: “PlayWell is tailored to the specific requirements of Massachusetts players. Utilizing research and evaluation, PlayWell advisors provide patrons with pertinent and timely information, tips, and resources, whether they are playing online or at a casino.”A primary component of the program is PlayMyWay, which the commission identifies as a pioneering tool that enables players to set daily limits on their gambling activity. MGM Springfield was among the casino operators to implement the program, with compliance director Daniel Miller emphasizing that the hubs are intended for all patrons, not just those currently experiencing difficulties. He stated: “These centers should truly be accessible to everyone. It is meant to encourage all visitors to stop by.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Tennessee Advances Bill to Ban Sweepstakes Casinos Closer to Final Approval
(AsiaGameHub) - Legislators in Tennessee are rapidly progressing with a bill to formally outlaw sweepstakes casinos, intensifying the challenges for the dual-currency model, which has been facing setbacks in multiple states. Good to Know The bill was advanced by a House committee in a 21-0 vote, with one member present who abstained from voting. A corresponding bill previously passed the Senate with a unanimous 32-0 vote in March. Once the law becomes effective in 2026, operators and their third-party vendors may be subject to both civil and criminal penalties. Tennessee Keeps the Bill Moving Without Resistance On Tuesday, the Tennessee House State and Local Government Committee passed the measure without any debate or apparent opposition. The legislation now proceeds to the Finance, Ways and Means Committee, with a subsequent vote by the full House expected. This development brings Tennessee near to finalizing the ban, particularly following the Senate's unanimous approval of a matching bill earlier this month. The proposed law has garnered extensive bipartisan backing and encountered minimal resistance throughout the legislative process. The legislation aims to officially prohibit online sweepstakes casinos that operate on a dual-currency system. It would also provide state authorities with a more defined legal avenue to pursue enforcement against the operators and their associated vendors.Tennessee is already among approximately a dozen states where many leading sweepstakes operators have ceased accepting customers. The current legislative effort seeks to codify this stance into law. Tennessee Keeps Sports Betting but Not Online Casino Play While Tennessee permits legal online sports betting, the state does not authorize physical casinos. It has also not made significant efforts to legalize real-money online slot machines or table games. Consequently, legislators are adopting a stricter approach against sweepstakes casinos rather than establishing a regulated market for online casino gaming. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Missouri Sports Betting Volume Drops 27% During February
(AsiaGameHub) - Sports betting activity in Missouri slowed significantly in February, as betting volume, revenue, and promotional expenditures all decreased compared to January. Despite this drop, the market still surpassed $1 billion in total wagers over its initial three months. Good to Know Missouri recorded a sports betting handle of $277 million in February, a 27.2% decrease from January. Gross revenue declined to $31.3 million, marking a 42% drop month-over-month. State tax revenue reached a new high of $1.2 million due to a reduction in promotional deductions. February Pullback Impacts Handle, Revenue, and Promotions Missouri bettors placed fewer wagers in February, and the decline was substantial. The Missouri Gaming Commission reported a combined retail and online handle of $277 million, down from January’s $380.4 million. Online platforms accounted for $273 million of that total. Gross revenue for the eight mobile and eight retail operators stood at $31.3 million. This was the lowest handle since the market launched in December 2025 and the first time the monthly hold rate fell below 14%, ending at 11.3%. Still, operators have now taken more than $1 billion in bets during the first three months of legal sports wagering, while Missouri’s total revenue has exceeded $180 million. The tax landscape shifted in the opposite direction. Missouri collected $1.2 million in February, its best month to date. December and January both saw tax collections below $600,000 because taxable revenue turned negative after heavy promotional deductions. This changed in February as free-play spending dropped to $11.4 million, down from $33 million in January and $125 million in December.FanDuel distributed $4.6 million in promotional wagers, down from $14.6 million the previous month. DraftKings cut its free-play spending by $6 million to $3.6 million. Fanatics offered over $815,000, less than half its January amount. bet365 was the only other operator with free-play spending above $1 million. DraftKings Leads as Football Betting Wanes DraftKings topped Missouri’s online sportsbooks in February with a handle of $104.9 million and gross revenue of $12.6 million. FanDuel followed with $92.5 million in handle and $11.9 million in revenue, boosted by a 12.9% hold rate nearly a full point higher than DraftKings’. bet365 was the only other operator with a handle over $20 million, taking in $20.4 million and holding 10.8%. BetMGM handled $19.2 million but had a hold rate of just 6.8%. Fanatics maintained a hold rate under 8.5% on nearly $18 million in wagers. Caesars came close to $12 million in handle, but a 6% hold rate kept profits modest. theScore Bet posted a 10.8% hold rate on more than $5 million in wagers, while Circa Sports earned less than $70,000 on a $1.4 million handle. Football betting fell sharply once the postseason schedule thinned out. Super Bowl LX between the Seattle Seahawks and New England Patriots generated $11.7 million in wagers. In January, football handle excluding parlays hit $72 million during the NFL playoffs and College Football Playoff.Basketball led Missouri’s betting market for the second straight month with nearly $110 million in handle. Parlays also played a major role, attracting more than $91 million in wagers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Most Americans Believe Sports Prediction Markets Are Gambling
(AsiaGameHub) - A recent national survey indicates that prediction markets continue to face challenges with public trust, particularly when sports contracts begin to resemble traditional betting. The poll revealed widespread apprehension regarding consumer protection measures, age restrictions, and whether these platforms should be subject to the same regulations as established sportsbooks. Key Findings Over 80% of Americans believe that sports betting on prediction markets is indistinguishable from gambling. More than 75% expressed concern that younger individuals could be exposed to gambling-related harm. Approximately 81% of respondents stated that prediction market platforms should adhere to state gaming regulations. Public Opinion Clearly Favors Gambling Classification The survey, commissioned by Gambling is Not Investing and conducted by Morning Consult, surveyed over 15,000 U.S. adults. It revealed a decisive public stance on this category, with the majority of participants not accepting the notion that sports event prediction markets are separate from gambling. Mick Mulvaney, executive director of the coalition, commented: “This polling confirms that the unchecked sports gambling occurring on prediction markets is a growing concern throughout America.” He further asserted that prediction markets are attempting to "disguise their sports betting products as a financial investment" while evading consumer protections like age limits. The age issue is particularly noteworthy. In most states, sportsbooks require users to be at least 21 years old to place sports bets. Prediction markets, however, fall under CFTC oversight, allowing access from the age of 18. Mulvaney summarized this point by stating: “Let’s face it, if it quacks like a duck, it’s sports betting.”The survey results also suggest a broader public reaction against the increasing visibility of prediction markets on social media and in public discourse. Despite gaining attention from significant political and business entities, the poll indicates that many Americans still prefer the sector to be regulated more like gaming than finance. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Alberta Confirms July 13 Start Date for Legal Online Gambling
(AsiaGameHub) - Alberta has officially designated July 13 as the commencement date for its regulated online gambling sector, providing private casino and sportsbook firms with a definitive timeline to begin operations under the province's new licensing structure. Dale Nally, the Minister of Service Alberta and Red Tape Reduction, communicated this date to stakeholders, formalizing expectations previously established by the regulator. Key Takeaways Alberta's regulated iGaming market is scheduled to debut on July 13. Prospective operators must finalize necessary agreements and satisfy compliance standards prior to the launch. Approximately 70% of current online wagering in Alberta is estimated to occur via unregulated or grey market platforms. Alberta Confirms July 13 Launch as Operators Finalize Preparations Minister Nally informed stakeholders that several tasks remain before the market goes live, particularly regarding contractual obligations and operational readiness. According to his correspondence, the Alberta iGaming Corp. is currently collaborating with operators on draft operating agreements, with the final versions anticipated by the middle of April. The Alberta Gaming, Liquor, and Cannabis Commission (AGLC) has notified interested parties that they must cease all unregulated operations and settle licensing fees by July 13. While extensions may be granted until October 13, these are reserved exclusively for operators who can demonstrate a clear, achievable plan for compliance that could not be completed by the initial launch date. The regulator further cautioned that failure to adhere to these directives could result in an operator being deemed ineligible for iGaming registration within the province.The significance of the July 13 date extends beyond Alberta's borders. Since 2022, Ontario has stood as the only Canadian province to implement a multi-operator regulated online gambling framework. Alberta is set to become the second, moving away from the lottery-monopoly model that remains the standard throughout most of the nation. The primary objective for the province is channelization. Essentially, Alberta aims to transition betting activity currently occurring on offshore or non-provincial websites into a regulated and taxable environment. Ontario has pursued a similar strategy, reporting that over 80% of its online gambling activity is now conducted through provincially regulated platforms. Currently, Play Alberta remains the sole provincially regulated site. This will shift significantly upon the market's opening, with major industry players such as FanDuel, DraftKings, and bet365 expected to participate. The AGLC has indicated that more than 50 operator sites have expressed interest in the market. Certain brands are already taking proactive steps. Companies including Caesars and theScore Bet have received authorization to begin pre-registering users, though the acceptance of deposits and wagers remains prohibited until the July 13 launch. FAQ When is the Alberta online gambling market scheduled to open? The regulated market is slated to launch on July 13. What changes will occur on the launch date? Private online casino and sportsbook operators will be permitted to launch under provincial regulation, ending the period where Play Alberta was the only authorized option. What is the motivation behind Alberta opening this market? The province intends to shift gambling activity away from black and grey market operators, bringing it under official provincial oversight and taxation. Are operators permitted to continue serving Alberta residents before July 13? The AGLC has instructed operators to discontinue unregulated activities by July 13, though some may be eligible for extensions until October 13 if they can provide a viable path to compliance. Which companies are expected to enter the market? The AGLC reports that over 50 operators have shown interest, with prominent names like FanDuel, DraftKings, bet365, Caesars, and theScore Bet already involved in discussions. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Louisiana Pushes Bill Tying Illegal Gambling to Racketeering
(AsiaGameHub) - Louisiana legislators are taking steps to provide prosecutors with more robust tools to pursue illegal gambling cases. A measure that cleared the House would add multiple gambling-related offenses to the state’s racketeering legislation, making it simpler to classify large-scale operations as organized criminal activity, rather than addressing each infraction individually. Good to Know Louisiana House legislators approved HB 53 with overwhelming backing before advancing it to the Senate. The proposed legislation would incorporate multiple gambling-related offenses into the state’s racketeering statute. Prosecutors would have greater flexibility to pursue illegal gambling operations as coordinated criminal enterprises. House Bill 53, introduced by Representative Bryan Fontenot, cleared the Louisiana House on Monday with an 87-11 vote margin. The Senate subsequently held its first reading of the measure that same day, following an additional 86-11 vote, with a number of legislators choosing to abstain. The bill is currently listed on the Senate’s calendar for upcoming deliberation. To date, the measure has progressed with widespread backing, as Louisiana seeks more effective enforcement mechanisms for gambling-related cases. Additional Gambling Offenses Would Qualify for Racketeering Classification The legislation modifies the state’s racketeering structure by adding gambling-related offenses to the roster of crimes that can lead to racketeering charges. Under existing regulations, this list already includes specific behaviors linked to broader criminal patterns.HB 53 would expand this list to cover public gambling, computer-facilitated wagering, cockfighting-related betting, operation of electronic sweepstakes equipment, illegal betting by ineligible participants, and bribery of sports competitors. The core impact of the bill is clear. Rather than handling each gambling-related offense as an isolated incident, prosecutors would be able to construct cases based on the premise of a coordinated illegal operation. This provides the state with greater legal leverage in cases where gambling activity seems to be structured, ongoing, or connected across multiple separate acts. Louisiana is not the only jurisdiction taking this step. Legislators across multiple states have been working to address loopholes in gambling regulations and expand the application of existing criminal statutes in instances where illegal betting appears organized instead of being a one-off event.In Louisiana, the official legislative digest summed up HB 53 in plain language: current regulations will remain unchanged, but additional gambling-related offenses will be added to the state’s racketeering statute. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
William Hill to shutter approximately 200 betting shops following stake acquisition by ‘specialist investor’
(AsiaGameHub) - Well-known UK bookmaker William Hill is planning to shut down approximately 200 locations following a comprehensive corporate review. The evoke-owned operator has faced considerable pressure recently, specifically due to the increase in remote gaming duty to 40%, which was introduced in the Autumn Budget and is scheduled to take effect tomorrow (Wednesday, 1 April). In January, evoke indicated that it would be closing several William Hill outlets, a figure now estimated to be around 200. The company is also delaying the release of its FY25 financial results until 29 April as it carries out its strategic assessment. This assessment was first announced in December 2025, shortly after Chancellor of the Exchequer Rachel Reeves presented the Autumn Budget. It was noted that the review might result in the sale of the business or certain assets. A representative for evoke informed SBC News: “Following an extensive evaluation and in light of growing cost burdens on the regulated industry—including the substantial tax hikes announced by the government in last year’s Autumn Budget—we will be closing a number of unsustainable shops starting in May.” The retail betting sector in the UK has been struggling for several years. In the final quarter of 2025, between October and December, the gross gambling yield (GGY) from high-street bookmakers fell by 7% year-on-year to £549 million. William Hill is not the only operator confirming closures. Entain’s Ladbrokes has shuttered several sites over the last couple of years, and Paddy Power announced widespread closures across the UK and Ireland last year. However, not every firm is scaling back, as BoyleSports has opened multiple new locations since 2022. “We are providing full assistance to our retail staff who are impacted by these shutdowns,” the evoke spokesperson added. “These are never easy choices to make, but in the face of mounting financial pressures, we must take steps to ensure we can continue to invest in our primary retail estate, focusing on the right shops in the right locations.” Speculation grows over evoke’s future The outlook for UK retail betting has become a political issue, particularly concerning adult gaming centres (AGCs), though calls to scrap the ‘aim to permit’ licensing rule could also affect traditional betting shops. A group of Labour MPs, led by Dawn Butler, along with members of the Green Party, SNP, and some Conservatives—including veteran gambling reform proponent Iain Duncan-Smith—have been highly critical of the industry. In contrast, Reform UK leader Nigel Farage has cautioned that most bookmakers could be "gone within a year" due to the tax changes confirmed in the Autumn Budget, while major high-street brand Betfred has warned that its entire estate of 1,287 shops could be at risk. The broader situation is challenging for William Hill’s parent company, evoke. The announcement of the delayed FY25 accounts comes as the company's share price falls and rumors of a potential breakup circulate. Reports suggest that Bally’s and Betfred are potential buyers for the struggling FTSE All Share member, which has seen its stock price drop by more than 28% to 34.05p over the last year. Its market capitalization is currently just above £150 million. Another concerning development for the group is today’s investment from Ironshield Capital Management. The firm, which identifies as a special situations investment manager focusing on stressed and distressed credit in Europe, has acquired a 6.07% stake in evoke. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
José Mourinho becomes GR8 Tech’s new brand ambassador
(AsiaGameHub) - GR8 Tech has revealed that football icon José Mourinho, widely known as "The Special One," has signed on as the latest brand ambassador for the iGaming technology provider. Mourinho joins the company’s "Champions Club," a proprietary initiative that utilizes high-profile sports figures, such as Oleksandr Usyk, to promote the firm’s comprehensive suite of iGaming solutions. This portfolio features the Hyper Turnkey platform, the ULT8 sportsbook, the Crypto Turnkey platform, the Infinite Casino Aggregation tool, and the ACCELER8 affiliate platform. GR8 Tech asserts that when these tools are combined, they deliver a standard of performance comparable to a champion. “Championship is not a fleeting moment. It is a method—one that is evident in training, in data, and in decisions made during calm periods that prove their worth under pressure,” the company noted. GR8 Tech maintains that Mourinho is an ideal embodiment of this philosophy, citing his illustrious coaching career, which has been defined by “discipline, tactical excellence, and relentless preparation.” Oleksandr Feshchenko, CEO of GR8 Tech, commented: “José Mourinho embodies the mindset we champion: success is crafted long before the final outcome. In the iGaming sector, much like in football, victory is the result of structure, preparation, and the capacity to perform under pressure.” With Mourinho leading its promotional efforts, the company expects to more effectively communicate its commitment to a results-oriented B2B strategy—a focus that has earned the firm multiple industry accolades, including the Platform Provider of the Year award at the 2025 SBC Awards. This partnership marks the beginning of a broader campaign for GR8 Tech, with several Champions Club activations planned for the coming months to showcase the standards that top-tier iGaming operators should aim to reach. Mourinho remarked: “I have collaborated with numerous organizations throughout my career. The factor that distinguishes consistent winners is never just talent—it is culture. It is the conviction that preparation is mandatory. I identified that quality in GR8 Tech right away.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
SBC Summit Americas to address North American regulatory pressures
(AsiaGameHub) - As regulation continues to shape how gaming companies expand and operate, SBC Summit Americas will launch a dedicated North American Regulation and Compliance track to help industry stakeholders navigate the latest regional developments. Held on Thursday, June 11, this specialized program will gather leading operators, regulators, and compliance experts to examine the regulatory pressures and compliance challenges currently facing the North American gaming industry. Upcoming sessions will cover the growth of unregulated gaming formats, the balance between technological innovation and regulatory responsibility, and how operators are adjusting to newly implemented state regulations. “For too long, the industry has approached regulation and compliance from the wrong perspective,” said Rasmus Sojmark, Founder and CEO of SBC. “It should not be viewed as an afterthought or a restrictive barrier, but rather the top priority for any meaningful growth, whether that growth comes from market expansion or product integration. These sessions will show stakeholders how they can actually leverage regulation and compliance to their advantage.” The panel ‘Regulators Rising: How Oversight Is Shaping North American Gaming’ will examine how operators make critical decisions in an increasingly regulated industry environment. Speakers Will Griffiths (CEO, Level Media), Lee Terfloth (Chief Interactive Officer, Gaming, Delaware North), and Dawn H Himel (Director, Louisiana Department of Justice) will share insights on how businesses are adapting to changing state regulations and iGaming frameworks, and what the rise of formats like prediction markets means for product strategy and risk management. The discussion will also explore how compliance teams balance commercial goals with regulatory demands, and what it takes to stay competitive as regulatory scrutiny intensifies. The session ‘Innovation vs Regulation:Finding CommonGround in Prediction Markets and Emerging Formats’ will help operators strike a balance between regulatory responsibility and player engagement. Experts Martin Lycka (Vice President Institutional Affairs, Oddin.gg), Matt Kane (Head of Legal, Betr), Joe Brennan (Co-Founder, Prime Sports), and Evan Davis (Managing Director, Head of Gaming Investment Banking, Jefferies LLC) will analyze the legal and ethical uncertainty surrounding emerging gaming formats, and outline how operators can develop engaging products while meeting evolving regulatory expectations. Focused on enforcement trends across the United States, the panel ‘Crackdown on Unregulated Gaming: Where States Draw the Line’ will center on how regulators and state authorities are responding to the growing presence of offshore betting sites and sweepstakes casinos. Legal specialists Jon Ford (Former Senator, Indiana State), Carl Herold (Director of Law Enforcement, Florida Gaming Control Commission), and George Rover (Managing Partner, Princeton Global Strategies) will discuss how states are defining illegal gaming, coordinating enforcement strategies, and what these developments mean for licensed operators working to maintain compliance. Beyond this dedicated track, compliance and regulation remain a core theme across the full conference agenda, shaping discussions around payments, emerging technologies, and new verticals such as prediction markets. From evolving crypto regulatory frameworks and payment innovation to the legal boundaries of event-based wagering, regulatory considerations are influencing how operators invest, build, and scale their operations. By bringing all these conversations together under one roof, SBC Summit Americas offers stakeholders a comprehensive overview of how regulation is redefining the North American gaming landscape and what it takes to stay ahead in an increasingly complex market. SBC Summit Americas will gather 10,000 industry stakeholders at the Broward County Convention Center in Fort Lauderdale from June 9-11. Get Your Ticket to SBC Summit Americas: VIP Pass – Our VIP Passes are available for just $700. Pass holders get access to the full conference agenda, show floor, complimentary food at our Food Festival and all our evening networking events! Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95. Operator & Affiliate Passes: Operators and affiliates can apply for complimentary passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Kambi Bolsters Its French Market Footprint With PMU
(AsiaGameHub) - Sportsbook provider Kambi has made headway in the French market through a new collaboration with local operator Pari-Mutuel Urbain (PMU). In particular, Kambi will cater to French racing enthusiasts by utilizing PMU’s well-established user base and standing as one of the longest-running horse racing betting operators to power PMU’s fixed-odds online sportsbook. Although Kambi has been working with FDJ United since November 2025 to provide its Odds Feed+ product while FDJ United shifts to its own in-house end-to-end system, the company had not previously operated in France—meaning this partnership with PMU marks its debut in the market. “PMU is a powerhouse brand in European sports betting and the ideal partner for Kambi’s entry into France,” said Werner Becher, Kambi Group Chief Executive Officer. “Our Turnkey Sportsbook is purpose-built to help operators win in competitive and regulated markets, and we’re proud to bring our full breadth of technology and trading to the iconic PMU brand as we look to set a new benchmark for sports betting in France.” PMU aims to bolster its standing in France by rolling out Kambi’s Turnkey Sportsbook solution, which adds integrated AI-driven pricing, trading, and risk management features. These are complemented by Kambi’s exclusive high-tech platform and user experience (UX) equipped with cutting-edge innovations. Designed specifically for PMU’s users, Kambi will develop a custom front-end interface that effectively showcases the operator’s brand identity, helping PMU stand out from local competitors and maximize its customer retention potential. Olivier Pribile, PMU Chief Marketing, Product and e-Commerce Officer, added: “The partnership with Kambi is an important strategic step in PMU’s evolution as one of the leading sports betting operators in France. “Kambi’s turnkey sports betting solution will enable us to offer a betting experience that meets the highest market standards to our online customers. This is the first step in a major transformation of our multi-game offering that will take place soon and will allow PMU® to reposition itself as a leader in online gaming.” This collaboration is the most recent announcement from Kambi, indicating that the company is seeking to resume growth following a period of stagnation in 2025, as reflected in its latest financial reports. Having experienced an 8.2% year-over-year revenue decrease—falling from €176.4 million (£151.1 million) to €162 million—and a drop in full-year profit from €18.8 million to €8.1 million, these partnerships are set to be crucial for Kambi’s recovery efforts in 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Americans Grow Familiar with AI But Remain Skeptical of Its Impact
(AsiaGameHub) - A recent Quinnipiac University survey reveals a significant divide in American attitudes toward artificial intelligence. While adoption of AI tools for tasks like research, writing, professional duties, and data analysis is rising, a majority remain distrustful of the technology and anticipate its negative impacts will outweigh the positive. Good to Know 76% say they trust AI rarely or only sometimes 70% think AI will reduce job opportunities 65% oppose AI data centers in their communities Americans Use AI While Doubting It Usage is increasing, but trust is not keeping pace. Just 27% of those polled now report never having used AI tools, a decline from 33% in April 2025. Despite this growth, a mere 21% state they trust information produced by AI most or nearly all the time, compared to 76% who trust it infrequently or only occasionally. “The contradiction between use and trust of AI is striking,” noted Chetan Jaiswal, a Quinnipiac computer science professor. “Fifty-one percent say they use AI for research, and many also use it for writing, work, and data analysis. But only 21 percent trust AI-generated information most or almost all of the time. Americans are clearly adopting AI, but they are doing so with deep hesitation, not deep trust.” Apprehension about AI is also widespread. Only 6% expressed high excitement about the technology, whereas 62% said they were not very or not at all excited. Concurrently, 80% indicated they were very or somewhat concerned. Millennials and baby boomers emerged as the most anxious demographics, followed closely by Gen Z.This sentiment extends to expectations for daily life. Approximately 55% believe AI will cause more harm than good in everyday situations, with only about one-third saying it will bring more benefit than harm. Jobs and Data Centers Add to the Pressure Anxieties over employment seem to be intensifying. Roughly 70% believe progress in AI will decrease job opportunities, with just 7% saying it will generate more jobs. Last year, the figures were 56% expecting fewer jobs and 13% expecting more. Gen Z showed the greatest pessimism, with 81% anticipating a decline in employment. “Younger Americans report the highest familiarity with AI tools, but they are also the least optimistic about the labor market,” stated Tamilla Triantoro, a Quinnipiac professor of business analytics and information systems. “AI fluency and optimism here are moving in opposite directions.” Nevertheless, individuals perceive a greater threat to the overall job market than to their personal positions. Among working Americans, 30% worry AI could render their own job obsolete, an increase from 21% the previous year.“Americans are more worried about what AI may do to the labor market than about what it may do to their own jobs,” Triantoro observed. “People seem more willing to predict a tougher market than to picture themselves on the losing end of that disruption — a pattern worth watching as the technology moves deeper into the workplace,” Perspectives on related infrastructure are similarly unfavorable. About 65% would oppose the construction of an AI data center in their local area, citing significant electricity consumption and water needs as primary worries. Confidence in institutions also remains low. Two-thirds of respondents feel companies are not adequately transparent about their AI use. A separate two-thirds believe the government is not doing enough to oversee the technology. “Americans are not rejecting AI outright, but they are sending a warning,” Triantoro concluded. “Too much uncertainty, too little trust, too little regulation, and too much fear about jobs.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Meta Trials Instagram Plus in Select Countries
(AsiaGameHub) - Meta has begun a trial of a paid subscription service for Instagram, named Instagram Plus, in a limited number of countries, as reported by TechCrunch. This test introduces enhanced Story capabilities and represents a new avenue for Meta as it investigates subscription models for its platforms, including Instagram, Facebook, and WhatsApp. Good to Know Instagram Plus offers Story functionalities not available in the standard version of the app. It is reported that users can view a Story without the creator being notified. Posts on social media suggest the test is active in Mexico, Japan, and the Philippines, with pricing specific to each country. Meta Adds Paid Story Features to Instagram Test Stories are the primary focus of this new test. Subscribers to Instagram Plus gain the ability to watch Stories anonymously and also access data on how many times their own Stories have been rewatched. According to TechCrunch, subscribers can also search through their viewer lists, eliminating the manual process of scrolling through every name. The service also provides subscribers with greater control over their Story's audience. Beyond the standard Close Friends list, users can create an unlimited number of custom audience lists, selecting different groups for different posts. Additionally, users can extend a Story's lifespan by an extra 24 hours and highlight one Story each week to feature it at the beginning of their Stories tray for their followers. Meta is also evaluating a set of more expressive features within the same subscription. Subscribers can send an animated Superlike on Stories posted by others, introducing a new paid method of interaction within the app. Collectively, these features indicate Meta is gauging user willingness to pay for enhanced privacy settings, greater visibility, and more sophisticated tools for managing Story sharing.While Meta has not officially confirmed the test markets, TechCrunch states that social media posts point to Mexico, Japan, and the Philippines. User-shared screenshots reveal a monthly cost of MX$39 in Mexico, ¥319 in Japan, and PHP 65 in the Philippines. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Third consecutive raid on Swiss house over illegal poker
(AsiaGameHub) - A residential property in Zürich has appeared repeatedly in local law enforcement records, as the address has been raided yet again over illegal gambling activities. In an official press release, the Swiss Federal Casino Commission (ESBK) issued a joint announcement alongside the Zürich Cantonal Police, confirming that a property raid had been conducted and arrests had been made in connection with unlicensed poker operations held at the site. Upon arriving on the scene, authorities discovered four illegal poker tables set up, leading to the confiscation of €7,590 (£6589) and CHF 1,850 (£1,790) in cash, bags holding gaming chips, assorted IT equipment, and numerous mobile phones. Altogether 23 people were present at the address when the raid was executed, with officials confirming that three individuals have been arrested on suspicion of organizing illegal gambling, one of whom is the manager of the bar that also operates out of the same property. Notably, this marks the third time this same address has been raided since 2023. The ESBK further stated that it has launched three separate criminal proceedings, accusing the suspects of violating gambling regulations under the Swiss Gambling Act, which could also lead to anti-money laundering charges being filed if the three are found guilty. A violation of the Gambling Act rules alone can carry a maximum prison sentence of five years, paired with significant financial penalties for both organizations and private individuals. SBC News readers may recall a similar case from December last year, when the ESBK and police carried out another successful illegal gambling raid targeting two addresses in Switzerland. During that earlier operation, confiscated items included CHF 10,000 (£9,300) in cash, one poker table, slot machines, and multiple electronic devices. Another suspected ringleader was taken into custody at the time, with CHF 10,000 found on his person, which prompted a search of his private residence as well. An additional 25 people were also detained for questioning. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Everton and Fulham speculation highlights evolving UK sponsorship landscape
(AsiaGameHub) - The relationship between British sports and the betting sector is undergoing a transformation, yet there is also a feeling of continuity as certain clubs seek new sponsors and others maintain their existing strategies within a revised regulatory environment. It is common knowledge that front-of-shirt sponsorship deals in the Premier League will conclude after this season (2025/26). It is also widely known that alliances between clubs and unlicensed operators are under threat due to a Department of Culture, Media and Sport (DCMS) consultation that is scrutinising these arrangements. This context clarifies why Everton and Fulham are, as per media accounts, altering their approach. Everton is searching for a new front-of-shirt sponsor to replace Stake, its partner of several years, while Fulham is seeking a substitute for SBOTOP. Sky News reports that both clubs are in discussions with CMC Markets, a London-based financial services company that also operates a spread betting platform. The firm holds regulatory approval from both the Financial Conduct Authority (FCA) and the UK Gambling Commission (UKGC). Nevertheless, because its main business is financial services, it might be excluded from the Premier League's upcoming voluntary prohibition on front-of-shirt betting sponsorships, which is scheduled to begin from the 2026/27 season. A not-so-new era of sponsorship? Everton's partnership with Stake, a global cryptocurrency betting company that left the UK market in February 2024, began in 2022. Fulham, on the other hand, entered a partnership with SBOTOP, an Asian-focused betting firm owned by Celton Manx, in 2023; this operator also departed the UK in 2025 after the TGP Europe white label network exodus last April. This situation leaves Everton and Fulham in a distinctive spot, as both are currently allied with unlicensed firms. Such arrangements are still technically allowed, provided the operators do not target UK-based customers—a condition that partners like Chelsea's 8xbet have taken notable steps to demonstrate. However, the future of these deals is uncertain and hinges on the outcome of the ongoing DCMS consultation. SBC News has contacted both Everton and Fulham for a statement regarding the media speculation. The reported negotiations with CMC Markets indicate that Premier League clubs remain interested in some form of involvement with the betting industry, even after agreeing to a self-imposed ban. Campaigners for gambling reform have demanded a complete prohibition on all sponsorship during the 2020-2023 review of the 2005 Gambling Act. Yet, a debate has emerged about whether financial services, trading, and cryptocurrency companies could step in to provide an alternative source of revenue that would be lost under a gambling sponsorship ban—the rumoured talks between Everton, Fulham, and CMC lend credibility to this idea. Broadening the scope of sponsorships However, the voluntary front-of-shirt ban, as the name implies, applies to only one category of sponsorship. It continues to permit sleeve partnerships, perimeter LED advertising, training kit deals, and social media collaborations. Deals between English clubs and unlicensed operators have faced significant criticism lately. However, partnerships with regulated gambling companies remain widespread, with Aston Villa and Betano, and West Ham and BoyleSports serving as two examples. In the latter case, the partners have been exploring methods to extract more value from their relationship beyond a logo on a shirt. West Ham has been running a 'Shirt Swap' stall at select matches, allowing fans to obtain free 2025/26 home and away shirts. The stall is returning for the club's FA Cup quarter-final match against Leeds United this Sunday (5 April) at the London Stadium. Supporters must bring an old shirt to exchange for a new 2025/26 season shirt; the stall will be open from 2pm until 4:30pm when the game begins. “From the very start of the season, we’ve been focused on enhancing the supporter experience in meaningful ways,” said Liam McKee, Head of Sponsorship at BoyleSports. “After such a strong response earlier this season, bringing the ‘Shirt Swap’ market stall back felt like a natural next step. We’re hoping that the event brings supporters good luck in this huge cup tie.” The sponsorship landscape is unquestionably evolving, but the specific changes will vary from one club to another. Some will replace betting partners with companies from other sectors, potentially those adjacent to betting like CMC Markets, or even prediction platforms if they achieve in Europe the same success seen in the US. For other clubs, involvement with betting will persist, but within the limits set by the front-of-shirt ban, the Gambling Act review's sponsorship Code of Conduct, and a potential DCMS prohibition on deals with unlicensed firms. Most importantly, the pressure on marketing budgets resulting from the UK's new tax system—effective tomorrow, 1 April—will make it crucial for operators to guarantee that any football sponsorship delivers good value for money. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
US Labor Proposal Unlocks 401k Access to Bitcoin
(AsiaGameHub) - A new proposition from the U.S. Department of Labor could simplify the process for retirement schemes to incorporate Bitcoin and other digital assets. If adopted, this regulation would offer plan administrators a more defined route to evaluate cryptocurrencies within 401(k) accounts, which represent a significant portion of long-term investment capital in the United States. Key Information This proposition has the potential to introduce cryptocurrencies to a 401(k) market valued at approximately $10.1 trillion Administrators of these plans would still be required to assess expenses, ease of conversion to cash, intricacy, and returns A 60-day period for public feedback precedes the potential adoption of any definitive regulation Cryptocurrency Nears the U.S. Retirement Sector Instead of causing immediate market transformation, the proposition outlines the methodology fiduciaries should employ when evaluating investment choices for retirement programs. Digital assets are characterized in the preliminary document as an innovative investment class encompassing cryptocurrencies like Bitcoin and other digitally storable and transferable tokens. Historically, 401(k) offerings predominantly focused on equities and fixed-income securities. Within this updated structure, plan administrators would have greater latitude to consider cryptocurrencies and other non-traditional assets when constructing investment portfolios for employees. U.S. Labor Secretary Lori Chavez-DeRemer stated that the proposal “illustrates how retirement schemes can evaluate offerings that more accurately mirror the contemporary investment environment.” She further commented that an expanded selection would represent “a significant triumph for American employees, retirees, and their households.”The financial implications are substantial. Americans possessed approximately $10.1 trillion in 401(k) plans by the close of 2025, as reported by the Investment Company Institute. A year prior, this sum was $9 trillion. Even a minor allocation towards Bitcoin could channel considerable capital into the cryptocurrency market. A retirement fund serving tens of thousands of employees would only require a 1% Bitcoin allocation to funnel millions of dollars into digital assets. The financial industry has already been gradually moving in this direction. Last October, Morgan Stanley informed its 16,000 financial advisors, who manage $6.2 trillion, that they were permitted to suggest crypto investments to their clientele. The institution has suggested an allocation range of 2% to 4%. BlackRock has adopted a more conservative stance, recommending a 1% to 2% range. Trump's Directive Underpins the Proposition This preliminary regulation stems from an executive order issued by President Donald Trump in August. That directive instructed the Department of Labor and the SEC to broaden opportunities for retirement investments linked to alternative assets, including cryptocurrencies. SEC Chair Paul Atkins declared on Monday that it was “a vital objective” to provide U.S. investors with access to varied investments capable of leveraging innovation and economic expansion.The Labor Department further indicated that while retirement plan administrators already possessed the authority to consider alternative investments, very few had actually done so. According to the proposed regulation, they would be required to scrutinize elements such as returns, charges, ease of conversion to cash, and intricacy prior to incorporating crypto offerings. Immediate objections emerged. Senator Elizabeth Warren cautioned that the initiative might expose employees to volatile assets. “With vulnerabilities emerging in the private credit sector and cryptocurrency values continuing to decline, Trump has chosen this moment to inject these hazardous assets into Americans’ 401(k)s,” Warren commented. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
BGaming Launches Sugar Merge Up Slot
(AsiaGameHub) - BGaming has launched Sugar Merge Up, a new slot game that expands on the gameplay foundation of Merge Up 2 while adding an extra layer of bonus content. This new release brings back the iconic Merge Up mechanic, set in a candy-themed experience built around cluster pays, cascading symbols, and feature-driven play. Good to Know Sugar Merge Up uses a 6×6 cluster-pay grid that is filled with candy-themed symbols The Bubblegum symbol can eliminate up to 8 adjacent symbols before transforming into a Scatter Players can unlock up to 30 free spins and choose from six different Buy Bonus options BGaming Grows Its Merge Up Series With a New Candy Theme Sugar Merge Up transports players into a bright, candy-colored world fronted by a jelly bear mascot, but the core focus of the game remains its unique mechanics. BGaming brings back its beloved Merge Up feature, where winning symbols merge into the next highest-paying symbol after a cascade. This opens up opportunities for more winning combinations and larger follow-up wins. One of the biggest new additions to the game is the Bubblegum symbol. When it lands on the grid, it can explode and remove up to 8 surrounding symbols, then boosts multipliers for those cells before converting into a Scatter. Scatters unlock the Free Spins bonus round, with up to 30 free spins available for players to trigger. During the bonus round, players can extend the feature by landing three or more additional Scatters.BGaming also includes six separate Buy Bonus options for players. Chance ×2 is priced at 1.2 times the player's stake. Random Booster costs 10 times the bet and adds random multipliers of up to ×128 on every spin. Booster ×16 costs 40 times the stake and places ×16 multipliers across the full grid on every spin. The three dedicated Free Spins Buy Bonus options range in price from ×100 to ×500. Julia Alekseeva, CPO at BGaming, said: “Sugar Merge Up takes everything players loved about Merge Up 2 and makes it even sweeter. The extra bonus features boost player engagement, while the multiple Booster and Buy Bonus options ensure there is plenty of flexibility for different play styles. “The candy theme is always a hit with players, and given the explosive and colourful nature of the Merge Up mechanic, it was only a matter of time before the two were combined.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
METABORA GAMES Debuts BORA DEEPS v2.0
(AsiaGameHub) - METABORA GAMES has unveiled BORA DEEPS v2.0, an enhanced iteration of its worldwide gamer interaction platform, designed to integrate gameplay with incentives throughout an expanded blockchain gaming environment. This latest update introduces additional game-connected quests, readily playable minigames, and a Scratch functionality intended to sustain player involvement within the platform. Good to Know BORA DEEPS v2.0 extends its capabilities beyond simple task fulfillment and prize accumulation The new version incorporates the DEEPS Minigame, allowing players immediate access without requiring any downloads METABORA GAMES has also rolled out a Scratch feature, linked to points acquired through platform engagement BORA DEEPS v2.0 Enhances Player Interaction with Deeper Features A more robust Quest system forms the core of this update. Moving beyond a straightforward structure where users finish tasks and gather BORA-denominated rewards, BORA DEEPS v2.0 now integrates missions more intimately with actual gameplay. METABORA GAMES stated its objective is to provide players with quests that align more effectively with their playing styles, simultaneously connecting these activities to wider ecosystem participation. The introduction of DEEPS Minigame is also a component of this launch. Users are able to launch and engage with these mini-games directly within the platform, eliminating the need for any downloads. This offers players a quicker access point and establishes an additional avenue for interacting with BORA DEEPS while accumulating rewards. METABORA GAMES has additionally incorporated a Scratch feature. Participants can utilize points accumulated from platform activities, including those gained from mini-games, in a raffle-like mechanism. This provides the platform with an extra element for recurring use and introduces yet another reward cycle, complementing quests and gameplay.The company indicated that BORA DEEPS v2.0 is designed to foster enhanced user retention via a continuous loop of involvement, incentives, and subsequent returns. This strategy is underpinned by user-generated content, as METABORA GAMES seeks to transform player actions into sustained ecosystem participation. Concurrently, the company intends to broaden the real-world applications for the BORA token and augment its utility throughout the wider network. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.