(AsiaGameHub) - Super Group identifies potential amidst the turmoil as the UK gambling sector prepares for a significant financial impact from the upcoming tax changes scheduled for next week. Neal Menashe, the CEO of Super Group—the parent company of the major international brand Betway—shared his thoughts on the new 40% online gaming tax during a video episode of the iGaming Daily podcast. Menashe aligns with the general consensus among UK betting industry leaders that the tax increases starting in April will be detrimental to both the sector and the broader economy. He argued that excessive taxation prevents profitability, ultimately driving revenue away from regulated markets toward illegal, unlicensed operators. According to Menashe, a balanced tax rate on gross gaming revenues (GGR) should fall between 15% and 25%, which aligns with the current UK rates of 21% for remote gaming and 15% for general betting. While Super Group will be impacted by these changes, Menashe expressed strong confidence that the company will remain resilient and potentially emerge in a stronger competitive position. He noted that Q4 financial reports estimated a $50 million impact in the UK before any mitigation strategies were applied. Menashe expects marketing costs to decrease and operational efficiency to improve, noting that smaller competitors may be forced out of the UK market due to rising costs. He also highlighted that recent investments in their UK product have already resulted in positive performance gains. Africa – The Primary Growth Driver for Super Group Despite the focus on the UK, Africa represents the primary future for Super Group and its Betway brand, a strategy that was in place long before the UK tax adjustments. Betway maintains a dominant presence in South Africa, where the betting industry has become a significant contributor to the national economy according to government data. Menashe revealed that Africa accounts for roughly 40% of Super Group’s total revenue, with the total addressable market (TAM) for African iGaming projected to reach $11 billion by 2025 and $22 billion by 2030. He attributed this expansion to factors like population growth and increased smartphone and mobile money usage, noting that South Africa remains their most established and well-regulated market. While the company has seen strong results in Botswana since its February 2025 launch, it is currently refining its approach in Nigeria to better suit that specific market's mobile-first landscape. Prioritizing Brand and Product Excellence To address Africa's complex payment systems, Super Group has implemented innovative solutions like its own stablecoin and manages over 150 different payment integrations across the continent. Although competition is increasing from firms like Kaizen Gaming, bet365, and Betsson, Super Group remains confident in its market position. Menashe noted that the company has gained valuable insights from its past experiences, including its decision to exit the US market last year. He compared Super Group’s influence in Africa to the dominance of FanDuel and DraftKings in the United States. He concluded by emphasizing that long-term success depends on the combination of a powerful brand, a superior product, and an efficient back-office infrastructure. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Romanian regulator uncovers secretive affiliate channeling players to illegal gambling sites
(AsiaGameHub) - Romania’s gambling regulatory body has requested a criminal probe into an affiliate found diverting consumers to unlicensed gambling platforms. A press statement disclosed that the National Office for Gambling (ONJN) has reached out to the Directorate for the Investigation of Organised Crime and Terrorism (DIICOT), seeking help with the case. The details showed that an affiliate licensed by the ONJN has been serving as a portal to illegal gambling sites, connecting players directly to offshore operators. “The affiliate’s website operates as a commercial middleman that, under specific technical circumstances, steers or redirects users (prospective players) to gambling operators lacking a Romanian license,” the ONJN stated. “These sites are accessible in Romanian, and any Romanian citizen can register an account and make deposits to engage in gambling activities.” A notable detail highlighted by the regulator is that the affiliate website featured a hidden front-end interface, meaning not all users viewed identical content; instead, there was a selective presentation of options promoting customized offers based on the user’s IP address location. The ONJN insists that this technology was deliberately put in place to repeatedly promote unlicensed gambling in Romania by intentionally bypassing regulations. “This practice is not an accidental redirection but a deliberate technical mechanism, crafted to gain improper advantages and evade Romanian laws, with the aim of promoting prohibited or restricted content.” One of the identified illegal websites was a company named NV Casino. An illegal operator with similar initials, Novatech Solutions N.V. Casino, was recently issued a record €24.9m (£21.6m) fine in the Netherlands for comparable violations. Vlad-Cristian Soare, President of the ONJN, remarked: “The ONJN’s mission is to uphold a responsible, legal, and transparent gaming framework, and any mechanism designed to evade the law and expose Romanian consumers to unlicensed platforms poses a direct threat to public interest. “We will continue to take strong action whenever we detect such practices and collaborate with relevant authorities to safeguard both players and market integrity. Those responsible will be held legally accountable.” In recent months, Romania has launched an effort to bolster its gambling market by reducing harm risks and enhancing oversight of licensed operators. Measures to restructure the domestic market that have garnered substantial political backing include increasing the minimum gambling age to 21, restricting gambling advertising, and developing new approaches to self-exclusion. Soare has consistently expressed his dedication to improving Romania’s gambling market since assuming the role of ONJN President in May last year, following a period when the regulator faced significant controversy over nearly a billion euros in uncollected taxes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
WEMADE Schedules Legend of YMIR Launch on Steam for April 7
(AsiaGameHub) - WEMADE is set to roll out the global edition of Legend of YMIR on Steam at 10:00 AM KST on April 7, 2026. This launch expands the company’s PC distribution reach as it aims to grow the MMORPG’s global player base. Good to Know Legend of YMIR is scheduled to debut on Steam on April 7, 2026. A new class named Rune Fighter will be available alongside the launch. WEMADE is leveraging Steam to increase global accessibility and build a more sustainable long-term player base. WEMADE Aligns Steam Launch with Broader YMIR Expansion Strategy Instead of viewing Steam as merely another storefront, WEMADE is integrating it as a core component of Legend of YMIR’s global strategy. The company stated that the platform will help it reach more PC gamers, enhance accessibility, and foster a more resilient user base over time. The Steam edition will also include a major content update. WEMADE is introducing the Rune Fighter, a new combat class centered on rune abilities and a more adaptable fighting style. This addition is designed to offer new players an alternative entry point while providing existing users with fresh content. Put simply, WEMADE is combining distribution expansion with gameplay updates simultaneously. This makes the launch more impactful than a standard platform release and helps position Legend of YMIR as a more prominent global PC franchise.Michael Kim, Head of Game Business Division at WEMADE, commented: “Our goal is to provide a premium PC gaming experience that lives up to the standards of the Steam community. Launching on a new platform alongside the ‘Rune Fighter’ expansion marks the beginning of a new era for our players.” For WEMADE, the Steam launch is also significant because PC gaming platforms with large built-in audiences can help MMORPG publishers keep acquisition costs low while boosting long-term visibility. With Legend of YMIR, the company is clearly targeting broader reach, stronger player retention, and a more established presence in the global PC gaming market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
STS Becomes a Member of IBIA Betting Integrity Network
(AsiaGameHub) - STS has become a member of the International Betting Integrity Association, bringing one of Central Europe’s largest regulated sportsbook brands into the broader integrity network. The agreement connects STS to IBIA’s Global Monitoring and Alert Platform and expands coverage in Poland and neighboring markets. Good to Know STS is Poland’s leading sportsbook operator. IBIA’s monitoring network includes over 200 betting brands. The platform monitors more than $300 billion in annual betting turnover. IBIA has added another major European operator, as STS now contributes to its Global MAP system. This provides the integrity organization with greater visibility into regulated betting activity and gives STS an additional way to report suspicious betting patterns. Established in 1997, STS developed its business through both online and retail betting. It now ranks as Poland’s top sportsbook brand and one of Central Europe’s most prominent names. Due to this scale, the partnership enhances the IBIA network’s market coverage in a meaningful way. For STS, the agreement aligns with its broader emphasis on safer, more secure betting operations. The company stated that the partnership will assist in detecting and reporting unusual activity while fostering closer collaboration with other stakeholders in regulated betting.Radim Haluza, CEO of STS, said: “Collaborating with the International Betting Integrity Association reflects STS’s long-standing commitment to protecting the integrity of sport and ensuring a secure betting environment for our customers. We recognise the importance of proactive integrity monitoring and close cooperation with stakeholders across the regulated ecosystem. Through IBIA’s Global MAP, we are strengthening our ability to identify and report suspicious activity and contribute to the wider fight against betting-related corruption.” IBIA noted that STS brings both scale and market expertise to the platform. Global MAP already features over 200 betting brands and monitors more than $300 billion in annual sports betting turnover, so adding a major operator focused on Poland extends the system’s reach in Europe. Khalid Ali, CEO of IBIA, said:“We are delighted to welcome STS to IBIA. The operator brings significant scale and expertise to our Global MAP and reinforces IBIA’s position as the leading integrity body for the regulated betting industry. We look forward to working closely with STS to safeguard sport, protecting customers and support regulated betting markets.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Sportradar Unveils Playradar for Sports and Casino
(AsiaGameHub) - Sportradar Group AG has introduced Playradar, a fresh iGaming brand designed for operators seeking to integrate sports content and casino offerings into a unified platform. This launch marks a significant expansion of Sportradar's iGaming strategy, with a rollout planned through 2026 across the UK, North America, and Latin America. Key Highlights Playradar integrates sports data, audiovisual streams, virtual sports, and casino gaming. Edo Haitin has been appointed to head Sportradar’s iGaming division. Playradar will exclusively serve regulated markets. Sportradar Revamps iGaming Portfolio with Playradar Sportradar is moving to bridge the gap between sportsbook and casino offerings. By leveraging live and historical sports data, streaming capabilities, and casino mechanics, Playradar aims to provide operators with hybrid gaming products centered on sports engagement. A core feature is the 24/7 Experience Centre, which allows users to view live streams and engage with games simultaneously on one screen. Sportradar notes that this format is designed to foster both general engagement and real-money wagering, while enabling real-time interaction among players. Furthermore, Playradar will provide hybrid content that transforms live and historical sporting events into event-driven gameplay. The platform will also feature a live prediction tool powered by Sportradar’s real-time data, alongside a suite of virtual sports, slots, table games, arcade titles, and crash games.Sportradar has tapped Edo Haitin, the former CEO of Playtech Live, to lead its iGaming operations. Haitin brings over two decades of expertise in senior leadership, operations, and live casino management. Carsten Koerl, Founder and CEO of Sportradar, stated: “iGaming is a logical and scalable progression for our company and a strategic move to accelerate our long-term growth. Playradar’s content is crafted to optimize cross-selling between sports and casino environments, assisting operators in boosting player value and session duration during a period where retention and engagement are vital for operational success. In Edo, we have a seasoned industry leader to guide this business, backed by a dedicated and enthusiastic team.” With an existing infrastructure that includes a game studio, sports data tools, streaming technology, and a global distribution network, Sportradar is well-positioned to help its clients—many of whom already operate in both sportsbook and casino sectors—enhance player value and engagement through Playradar.Edo Haitin, EVP of iGaming, added: “By merging our extensive expertise in sports data and live streaming with our proven product development capabilities, we intend to build hybrid gaming experiences that tap into the growing demand for sports-themed casino content. We are uniquely equipped to integrate live and historical sports events with innovative mechanics and casino products, while benefiting from our ability to distribute these games to an existing network of licensed operators. I am thrilled to be expanding our iGaming footprint through Playradar and to establish it as a leader in the space, utilizing Sportradar’s robust resources and our highly skilled team.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Meta Hit With $375 Million Jury Verdict in New Mexico Child Safety Lawsuit
(AsiaGameHub) - On Tuesday, a jury based in Santa Fe ordered Meta to pay $375 million in civil penalties following a six-week trial examining child safety practices on Facebook and Instagram. The ruling secured a win for New Mexico under the state’s Unfair Practices Act, and counts as one of the most severe courtroom setbacks Meta has faced in a case connected to harm experienced by young platform users. Key Details Jurors found Meta liable for both claims that New Mexico filed against the company. The fine was set at $5,000 for each individual violation, the highest amount allowed under New Mexico state law. The second phase of the case is scheduled for May 4, and may result in additional penalties as well as changes to platform policies. New Mexico Jury Delivers a Major Legal Defeat to Meta While the monetary sum is notable, the greater significance may lie in what the ruling represents. In a press release distributed immediately after the verdict, the office of New Mexico Attorney General Raúl Torrez stated the ruling was a “watershed moment for every parent concerned about what could happen to their kids when they go online,” Torrez structured the case around the gap between Meta’s internal knowledge and its public communications. He stated: “Meta executives knew their products harmed children, disregarded warnings from their own employees, and lied to the public about what they knew. Today the jury joined families, educators, and child safety experts in saying enough is enough.” During the trial, New Mexico’s legal team drew on evidence from a 2023 undercover operation that used decoy Facebook and Instagram accounts set up to appear as if they belonged to users under the age of 14. Per the state’s findings, these accounts were sent sexually explicit content and received sexual solicitations from multiple men located in New Mexico. Law enforcement arrested those men in May 2024, with two taken into custody at a motel where they believed they were meeting a 12-year-old girl. State attorneys also used internal company records and testimony from former Meta employees to argue that repeated warnings from staff and child safety experts failed to result in adequate action from the firm. Some of the most impactful testimony came from Arturo Béjar, a former engineering and product leader at Meta, who told jurors he attempted to raise alarms after his 14-year-old daughter received unsolicited sexual advances on Instagram. He also outlined the dangerous functionality of the platform’s recommendation systems. “The product is very good at connecting people with interests,” Béjar said, “and if your interest is little girls, it will be really good at connecting you with little girls.” Another former executive, Brian Boland, testified that safety did not appear to be a genuine priority for the company’s senior leadership. Boland, who worked at Meta for nearly 12 years before leaving in 2020, said he “absolutely did not believe that safety was a priority” for CEO Mark Zuckerberg and then-COO Sheryl Sandberg. Jurors were also shown a recorded deposition from Zuckerberg. In the recording, he described research investigating whether the platforms are addictive as “inconclusive.” New Mexico’s legal team pushed back on this claim, pointing to internal research that found certain product features were designed to trigger dopamine responses and extend the amount of time users spend on the apps. When asked if a parent had a right to know if a product their child uses is addictive, Zuckerberg responded that there was a lot to “unpack in that.” Meta has announced it intends to appeal the ruling. A company spokesperson said the firm “works hard to keep people safe” on its platforms and that it “respectfully disagree[s] with the verdict.” The New Mexico case is not the only legal battle Meta is currently facing. A separate trial in Los Angeles also centers on allegations that social media platforms are addictive and caused harm to young users. That case was filed by a California woman identified as K.G.M. TikTok and Snap reached settlement agreements before the trial started, while Meta and YouTube remain defendants in the case. Jurors for that trial are still deliberating, and the judge recently instructed them to continue discussions after they indicated they were having trouble reaching a verdict for one defendant. The next stage of the New Mexico case will launch on May 4. That phase is a bench trial focused on public nuisance claims, meaning a judge rather than a jury will determine the outcome. New Mexico is arguing that Facebook and Instagram caused broader harm to the health and safety of state residents, and this portion of the case could lead to additional penalties, age verification requirements, and stronger protections for minors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
New Jersey Moves Forward with Bill Against Micro Betting
(AsiaGameHub) - New Jersey is edging closer to prohibiting micro bets, one of the speediest types of in-game wagering. On March 23, a Senate committee approved SB 2160, sending the bill to the Senate floor for a second reading. Good to Know SB 2160 would prohibit wagers on the next play, pitch, or immediate in-game action. Senators Paul Moriarty and Patrick Diegnan are the bill’s sponsors. Penalties would be $500 to $1,000 per violation. New Jersey Pushes Back Against Micro Betting The bill would prevent sportsbooks from offering or taking wagers on outcomes like whether the next baseball pitch will be a strike or if the next football play will be a run or pass. Unlike regular live betting, micro bets are settled in seconds and let users place another wager right away. Supporters cite two key risks. Moriarty noted that the format is more easily manipulated, as an insider with info on the next play could gain an advantage. He also stated that the product’s speed can lead to excessive, impulsive gambling. Diegnan added that the nonstop betting opportunities make micro bets riskier than traditional wagering. Violations would be classified as a disorderly persons offense.New Jersey doesn’t release separate data on micro bets, but Rutgers University research for state regulators found in-game betting makes up a significant portion of activity. The most recent study showed that two-thirds of state bettors place in-game wagers, and high-intensity bettors make up over 50% of in-game volume. The research also found that in-game betting increases the likelihood of overspending. Operators have already demonstrated the importance of live betting. DraftKings CEO Jason Robins stated during a first-quarter 2025 earnings call that live betting accounted for over half of the company’s handle. In established European markets, in-game betting makes up more than 60% of wagers. New Jersey isn’t the only one. New York has proposed similar legislation, and Major League Baseball struck agreements last November to limit pitch-level bets to $200 and exclude them from parlays, citing integrity issues. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Wall Street Divided Over Prediction Markets
(AsiaGameHub) - Financial institutions are divided on prediction markets. While certain companies are expanding into the space, others are prohibiting staff participation due to increasing regulatory worries. Good to Know Trading in prediction markets has been prohibited for employees at Point72 Asset Management and Balyasny Asset Management. JPMorgan Chase permits participation as long as standard personal trading guidelines are followed. A more proactive strategy is being adopted by Susquehanna International Group and DRW. Divergent Stances on Prediction Markets Across Wall Street According to Bloomberg, Point72 Asset Management and Balyasny Asset Management have instituted total bans on staff trading, despite other firms recently considering specialized desks and recruiting talent with expertise in Kalshi and Polymarket. This shift highlights a rapid change in outlook. Compliance departments are concerned about legal disputes, the risk of insider trading, and the lack of regulatory clarity surrounding the industry. Documentation remains a significant hurdle. In the U.S., these markets are classified as derivatives under CFTC oversight. However, platforms like Polymarket and Kalshi often lack the electronic record-keeping capabilities required for firms to monitor and report compliance.Approaches vary across the industry. JPMorgan Chase has informed its staff that they may engage in these markets provided they adhere to the same personal trading protocols applied to other asset classes. Some organizations are doubling down. Susquehanna International Group employs approximately 60 traders focused on prediction markets in Dublin and Pennsylvania. Additionally, the company serves as Kalshi's inaugural official market maker and maintains an equity position in the platform. DRW is also seeking a specialized prediction market trader to handle strategies involving arbitrage, market-making, and event-driven plays on platforms like Kalshi and Polymarket. The Investment Adviser Association, representing over 600 firms with roughly $35 trillion in assets under management, noted a significant increase in inquiries from members regarding compliance within prediction markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Study Involving 525 Women Sparks New Discussion About Gambling Advertising
(AsiaGameHub) - A recent Australian study has examined the influence of gambling marketing on the attitudes of women in Victoria. According to researchers, contemporary advertising, influencer material, sports affiliations, and brand initiatives are normalizing betting and downplaying its associated risks. Good to Know The study involved 525 women in Victoria aged 18 to 40. 79% said they had gambled in the previous 12 months. Researchers said influencer campaigns, women sports sponsorships, and cause-linked promotions were key concerns. Academics from Deakin University and Curtin University reported that many participants perceived gambling as more socially acceptable due to current marketing strategies. The research highlighted indirect methods, such as collaborations with influencers, novelty betting markets related to entertainment, and promotions associated with women's sports or charitable causes, rather than just overt advertisements. Three main themes emerged from the feedback: gambling appeared more normalized, women felt increasingly encouraged to participate, and the risks seemed minimized. Some respondents stated that betting promotions are crafted to "encourage," "attract," and "tempt" new customers, particularly younger women whose lifestyles are intertwined with platforms like Instagram and TikTok. Conducted online between June 14 and July 1, 2024, the survey targeted women aged 18 to 40 in Victoria. The majority (76%) resided in metropolitan Melbourne, and the average age was 31. The study found that 79% of participants had engaged in gambling within the past year.Strong criticism was directed at the tone and framing of the advertisements. Women reported that promotions often present betting as a casual, social, or safe activity. One participant remarked: “I think there is a lot of harm in promoting gambling in this way for anyone.” She added: “It makes an addictive activity appear harmless.” Another participant noted: “They make it seem harmless and can become a light joke.” The study identified influencer marketing as a significant factor in this perception. The survey reported: “Social media influencers were described as ‘relatable’ and ‘desirable’, and their involvement in gambling promotions was seen to make gambling seem glamorous and aspirational.” Researchers also emphasized a strategy perceived by respondents as gender-targeted reputation management by betting firms. Initiatives linked to International Women's Day or breast cancer awareness month were frequently met with skepticism. Nonetheless, some women conceded that such campaigns could foster trust in gambling brands, potentially enhancing the impact of their marketing.A sense of FOMO (fear of missing out) was also evident. Some participants expressed that when betting is integrated into entertainment, sports, and social media, it begins to feel like a standard aspect of contemporary living. In this environment, gambling can appear less hazardous and more like an expected social activity. The paper contextualized these findings within the broader Australian landscape, citing data that indicates annual gambling participation rates among Victorian women are nearly equal to those of men, with approximately half gambling yearly and one-third doing so monthly. The researchers contended that current regulations might be insufficient, as the primary influence now stems from indirect promotion instead of direct advertising. They advocated for stricter controls on influencer agreements, novelty markets connected to popular culture, and corporate social responsibility projects that also function as brand marketing. The authors also supported targeted public education campaigns designed to help women identify these marketing tactics and better evaluate the risks of gambling. At iGaming.org, we advise caution in attributing significant policy weight to a study of this nature. The sample size of 525 is relatively small, the methodology is subjective, and the findings are largely based on qualitative attitudes rather than quantifiable behavioral data. It is also reasonable to question the exclusive focus on women and whether this approach lends the study an authority that the core data may not entirely justify. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Whatnot Faces Accusations of Facilitating Illegal Gambling via Card Breaks
(AsiaGameHub) - California lawsuits are applying new pressure to Whatnot regarding how sports card breaks are sold on its platform. Plaintiffs argue the format amounts to illegal gambling, but the company disputes this and states gambling is prohibited on the site. Good to Know The cases encompass 15 arbitration claims with 30 plaintiffs. Plaintiffs assert that random card breaks and repacks violate California gaming laws. Whatnot stated it denies the claims and prohibits gambling on its platform. California Lawsuits Target the Random Aspect of Whatnot’s Card Sales A California legal battle now centers on one of the most popular elements of the modern sports card market. Instead of targeting standard card sales, the lawsuits zero in on live breaks and repacks—where buyers pay before learning which cards they’ll receive. That difference is significant. Plaintiffs aren’t challenging direct card purchases where the item is known in advance. Instead, they’re targeting the random format tied to unopened boxes and repack products. In these breaks, customers pay first, then a streamer opens the product live, and the final value can fluctuate drastically based on what’s inside. The lawsuits claim this setup resembles a lottery more than retail. Buyers pay for a shot at something valuable, with outcomes unknown until the pack is opened during the stream. Plaintiffs contend this structure violates state rules against illegal lotteries.Whatnot is a key player in the industry. The platform reported over $8 billion in sales in 2025 and moves more than six million trading cards monthly. That scale is one reason the case could have implications far beyond a single company—if plaintiffs win, it could reshape how live card breaks operate across the broader hobby. The complaints sharply criticize the platform’s self-representation. “Whatnot claims to run a ‘marketplace’ where live shopping connects ‘buyers’ and ‘sellers.’ This is a facade,” the case’s plaintiffs told The Athletic. The filing goes further: “In practice, Whatnot runs an unregulated online casino that preys on its customers by encouraging compulsive spending—generating billions in revenue without the protections mandatory for regulated gambling operations.” Allegations of Addiction That argument is supported by addiction claims from those involved in the cases. Attorney Paul Lesko told The Athletic that several clients were drawn in by the randomness and the thrill of the bidding and reveal process. “Our clients quickly became addicted to it,” he said. “… At some point, they even stop caring about the cards. It’s just the dopamine rush from bidding and winning an auction to secure a spot for the chance to get a team they want.”Repacks are also at the heart of the dispute. Unlike factory-sealed products, repacks are assembled by operators from cards they’ve already collected, then resold for break-style reveals. Critics say this adds another layer of concern because the product exists mainly for randomized resale. Plaintiffs are seeking multiple remedies: restitution, warnings for future breaks, spending limits, punitive damages, and a court ruling that the disputed activity is unlawful. Whatnot is pushing back. The company denied operating illegal gambling through its platform. In a statement to The Athletic, it said: “We completely reject the characterization in this complaint.” The company added: “Gambling isn’t allowed on Whatnot, and we enforce this policy rigorously.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
NCAA Files Lawsuit Against DraftKings for Using March Madness and Associated Tournament Terms
(AsiaGameHub) - A fresh legal battle has begun between the NCAA and DraftKings regarding betting promotions linked to college basketball tournament branding. The disagreement focuses on whether DraftKings is allowed to use popular NCAA tournament terms in sportsbook menus, advertisements, and other consumer-facing materials. Good to Know The NCAA is seeking an emergency restraining order against DraftKings. The terms in question include March Madness, Final Four, Elite Eight, and Sweet Sixteen. DraftKings claims its use of these terms is descriptive and protected by the First Amendment. Instead of concentrating on betting regulations, the most recent conflict between college sports and sportsbooks revolves around branding. In a lawsuit filed in the U.S. District Court for the Southern District of Indiana, the NCAA requested a judge to prohibit DraftKings from using a set of tournament-related terms across its sportsbook products and promotions. The case hinges on “March Madness,” “Final Four,” “Elite Eight,” and “Sweet Sixteen,” plus their related variations. According to the NCAA, these marks serve to identify and distinguish its men’s and women’s basketball tournaments across broadcasts, digital platforms, merchandise, sponsorships, and licensed business operations. The legal filing states that DraftKings integrated these terms into betting menus, marketing materials, and promotional visuals shown to users. Screenshots from DraftKings’ platforms were included as exhibits in the complaint.Wrong Timing? Timing plays a significant role in the NCAA’s argument. The association alleged that DraftKings began using the terms when public attention around the tournaments was at its peak. “On the eve of the Tournaments, DraftKings deliberately adopted and prominently began using the NCAA iconic NCAA Basketball Marks, including confusingly similar variations thereof, to trade on — and usurp — the immense goodwill, recognition, and consumer trust embodied in those Marks at the precise moment of peak public attention,” the complaint said. The NCAA further contended that this unauthorized use quickly spread across customer-facing channels. “DraftKings unlawful use quickly proliferated across its consumer-facing websites and mobile applications, embedding the marks and logos into betting menus, promotional graphics, and marketing publications, to deliberately exacerbate consumer confusion and reinforce a false association with or sponsorship by the NCAA in order to continuously capitalize on the goodwill of the NCAA,” the complaint said. DraftKings is taking a completely different stance. The company stated that it does not treat “March Madness” as a trademark in its sportsbook displays; instead, it uses the phrase in plain text to identify tournament games. “DraftKings does not use the term March Madness as a trademark, but rather uses it in plain text and as a fair use in the same manner that other tournaments are displayed, such as the NIT, in order to accurately identify the different tournaments and their respective games,” DraftKings said. “It is protected speech under the First Amendment and is not a violation of any brand trademark. We are confident that the courts will deny this request for an injunction.” Beyond the trademark dispute, the NCAA used this case to emphasize its broader separation from gambling operators. The association noted that it has rejected sportsbook sponsorships, banned athletes and staff from participating in betting, and opposed prop bets and micro-bets. It also highlighted ongoing efforts to reduce harassment and improper influence tied to college sports wagering.This broader concern resurfaced in a separate NCAA statement related to the complaint. “Every day that DraftKings continues to use these marks, millions of sports fans — and, critically, college students and young adults who are particularly susceptible to gambling harm — are exposed to the false suggestion that the Association has authorized or endorsed DraftKings gambling platform,” the NCAA said in a statement. FAQ What is the NCAA asking the court to do? The NCAA is seeking an emergency restraining order that would require DraftKings to stop using tournament-related terms in its sportsbook offerings, advertising, and associated materials. Which terms are in dispute? The complaint lists March Madness, Final Four, Elite Eight, and Sweet Sixteen, along with similar variations, as the terms at issue. Where was the complaint filed? The NCAA submitted the complaint to the U.S. District Court for the Southern District of Indiana. What is DraftKings defense? DraftKings asserts that it uses the terms descriptively in plain text (not as trademarks) and that this use is protected speech under the First Amendment. Why does the NCAA say the use is harmful? The NCAA argues that the use creates consumer confusion and implies a false connection or endorsement between the association and the sportsbook.What wider gambling concerns did the NCAA mention? The association stated that it avoids sportsbook partnerships, prohibits betting by athletes and staff, and opposes wagering formats like prop bets and micro-bets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Fanatics Sportsbook Introduces Team-Style Parlay Betting via Squad Bets
(AsiaGameHub) - Fanatics Sportsbook has introduced a new wagering option known as Squad Bets, offering customers an alternative method to construct parlays across major sports. This feature enables bettors to assemble a group of players working toward a single combined statistical goal rather than depending on individual prop bets to succeed sequentially. Good to Know Squad Bets enables users to create a roster of three to six athletes. The functionality is operational at Fanatics Sportsbook throughout eligible markets. NBA, MLB, NHL, NFL, and prominent soccer competitions are included in the launch. Fanatics Sportsbook debuted Squad Bets on Tuesday as a fresh alternative for gamblers who favor team-oriented combinations instead of conventional player prop parlays. The mechanism is straightforward. A participant can select a collection of athletes and designate a unified objective for them. For instance, if five NBA competitors are chosen to accumulate 100 collective points, the bet remains active provided the ensemble achieves that total. This concept extends to other sports, like running backs amassing five touchdowns together. This alters the conventional parlay structure. In a typical player prop parlay, a single failure can void the entire wager. With Squad Bets, an individual athlete may underperform while the bet can still pay out if the remaining members propel the squad to its goal."Squad Bets brings a radically different approach to parlay wagering," stated Michael Fitzsimmons, Senior Vice President of Brand Marketing at Fanatics Sportsbook. "By moving the emphasis from individual components to group accomplishment, Squad Bets provides a more customized gambling experience that reflects how enthusiasts engage with athletics." Squad Bets also integrates with additional Fanatics functionalities. FanCash rewards are applicable to these wagers, and Fair Play Injury Protection functions within the team-assembly format, meaning a single injured competitor won't automatically nullify the bet. Fanatics presently operates its digital sportsbook across 23 U.S. states and Washington, D.C. Participants can monitor Squad Bets in real time through the Fanatics application.For basketball, accessible markets encompass points, rebounds, assists, and three-pointers. Baseball selections comprise strikeouts, runs, home runs, hits, runs batted in, and total bases. Hockey includes goals, points, assists, and shots. Football will feature touchdowns, receptions, receiving yards, rushing yards, passing yards, and passing touchdowns. Soccer markets will concentrate on goals and shots. FAQ What is Squad Bets at Fanatics Sportsbook? Squad Bets is a parlay-type function that allows users to merge three to six athletes toward a single collective statistical objective. How is Squad Bets different from a normal parlay? A conventional parlay typically collapses when one component fails. Squad Bets permits the entire ensemble to achieve the target collectively. Which sports are included? Fanatics indicated Squad Bets will encompass NBA, MLB, NHL, NFL, and significant soccer matches. What stats can bettors use? Markets comprise points, rebounds, assists, three-pointers, home runs, hits, strikeouts, goals, shots, touchdowns, passing yards, and additional options based on the sport. Does Squad Bets work with FanCash and injury protection? Yes. Fanatics confirmed Squad Bets contributes to FanCash accumulation and also operates with Fair Play Injury Protection. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Brazil Moves to Tighten Betting Rules Under Pressure from Retail Sector
(AsiaGameHub) - Brazil is gearing up for additional restrictions on online betting platforms. According to Vice President Geraldo Alckmin, the government plans to strengthen regulations as retail groups continue to pressure Brasília regarding concerns about consumer spending, debt levels, and gambling addiction. Good to Know Brazil intends to impose further restrictions on betting platforms following previous regulatory and tax actions. Retail groups argue that betting is negatively impacting household spending and increasing debt burdens. Betting industry groups dispute these claims, citing retail growth statistics. Brazil's Betting Debate Escalates into Conflict Over Spending and Regulation New limitations on online betting are under consideration in Brazil. Following a meeting with retail leaders in Brasília, Vice President Geraldo Alckmin stated that the government is readying additional measures to address risks associated with betting apps and mobile gaming. "We also addressed the matter of… bets… They were unregulated and entirely underground. So we regulated them, applied taxes, and will implement further restrictions to curb this mobile gaming, which is deeply concerning and leads to gambling addiction," Alckmin stated. Retail sector pressure has significantly influenced this initiative. Representatives from the Brazilian Association of Supermarkets and the Brazilian Association of Wholesalers and Distributors attended the meeting, where they once again connected the expansion of betting to reduced consumption and growing household debt. For retailers, this has become a primary focus of their lobbying efforts in recent months.However, data from Brazil's Finance Ministry presents a more nuanced view. Statistics acquired through the Access to Information Law reveal that 53.4% of bettors spend a maximum of $9.47 monthly on sports betting and online games. An additional 11.45% spend between R$50 and R$150, 6.4% spend between R$150 and R$300, 9.4% spend between R$300 and R$1,000, and 19.5% spend over R$1,000 per month. The average monthly expenditure in 2025 was R$122. Industry groups have leveraged these figures to counter the claims. In June 2025, ABRAS initiated a campaign advocating for increased taxes on betting operators, prompting a legal challenge from the National Association of Games and Lotteries. ANJL dismissed the assertion that betting resulted in R$103 billion ($19.51 billion) in retail losses as unfounded. The organization stated that these accusations "lack empirical support" and characterized them as "broad and potentially defamatory claims that exceed criticism of individual entities and target the entire industry." It also pointed to official retail figures. "IBGE official data indicates that retail sales grew by 4.7% in 2024, with no concrete evidence connecting the sector's performance to the regulated gambling market," the group stated.Plínio Lemos Jorge escalated the criticism, accusing retailers of seeking a scapegoat for rising food prices. He claimed the retail sector had decided to "select a scapegoat" for this issue. "In their view, betting is to blame. This is absurd, as it spreads misinformation aimed at attacking a legitimate economic sector that will generate billions in taxes this year alone," he said. For the government, however, the next phase seems to involve increased rather than reduced control. Brazil has already taken steps to regulate and tax betting, aiming to bring a previously informal market into a formal framework. The focus is now moving toward stricter protections, particularly concerning addiction risks and mobile accessibility. The same Brasília meeting also addressed other retail policy matters, such as full-service pharmacies within supermarkets and discussions surrounding the Worker Food Program. Nevertheless, betting emerged as one of the most politically charged topics. An additional concern looms in the background. Some analysts caution that excessive restrictions could drive users away from licensed operators toward offshore or illegal platforms. One analyst noted that stricter limits on legal platforms "would benefit the illegal market" if consumers seek options beyond regulated channels. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Kalshi Imposes Stricter Trading Rules on Sports and Political Contracts
(AsiaGameHub) - Kalshi has introduced new trading limitations designed to mitigate insider trading risks associated with political and sports contracts. The changes were announced on Monday, a time when prediction markets are grappling with legal scrutiny and renewed concerns about market integrity. Good to Know Kalshi will prohibit political candidates from trading in markets related to their own campaigns. Athletes, referees, and other sports staff will be restricted from participating in specific sports markets relevant to their roles. Polymarket, another prediction market platform, also released revised insider trading guidelines on Monday. Kalshi stated that the new restrictions are proactive measures that have been in the works for several months. However, the timing of the announcement attracted notice, as it came only hours after a bipartisan U.S. Senate bill was proposed to outlaw prediction market contracts for sports events. Per the new policy, political candidates seeking office will be excluded from trading in markets connected to their own campaigns. Additionally, Kalshi is preventing individuals associated with college and professional sports—such as athletes, staff members, and referees—from trading in markets related to the leagues they are part of. The company is implementing these changes amid mounting pressure on prediction markets from multiple fronts. Over a dozen states have ongoing lawsuits that question the legality of sports event contracts. Concurrently, atypical trading activity has sparked further doubts about the integrity of markets focused on political and global events.Polymarket, a competing platform, also issued enhanced insider trading guidance on Monday. Collectively, these changes indicate that leading prediction market operators are working to strengthen their controls as legal and political pressures continue to grow. Not all parties are satisfied with Kalshi’s tightened restrictions. Congresswoman Alexandria Ocasio-Cortez (AOC) argues that the measures are insufficient, noting that significant risks remain and that further restrictions are necessary beyond what has been put in place. This is absolutely not enough. Just on the policy piece alone, there are SO many individuals – staff, advisors, consultants, cabinet secretaries, spouses, and more – that can trade on insider information.This is just a fig leaf to deflect from criticism. We need to do more. https://t.co/9arxK8KPF0 — Alexandria Ocasio-Cortez (@AOC) March 23, 2026 This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Brazil Betting Data Shows Most Users Maintain Low Spending
(AsiaGameHub) - Information from Brazil's Ministry of Finance reveals that the majority of individuals using sports betting and online gaming sites spend moderate sums monthly. The data also provides a more detailed picture of age and gender distributions within the regulated sector. Good to Know 53.4% of bettors in Brazil spend a maximum of R$50 each month. Male users constitute 68.2% of the total, with females representing 31.8%. Approximately 19.5% spend over R$1,000 monthly, equating to roughly 4.3 million individuals. The statistics, provided by Pay4Fun and featured in Tácio Lorran's column for Metrópoles, originate from Ministry of Finance data acquired via the Access to Information Law. They indicate that low monthly expenditure continues to be standard for a significant portion of the betting population in Brazil. Over half of all users, precisely 53.4%, spend no more than R$50 per month on these activities. An additional 11.45% spend between R$50.01 and R$150, and 6.4% are in the R$150.01 to R$300 bracket. A further 9.4% allocate between R$300.01 and R$1,000 monthly. On the higher end, 19.5% of bettors state they spend more than R$1,000 each month. This segment is estimated to include about 4.3 million people.The figures also reveal a distinct gender division. Men represent 68.2% of bettors, whereas women make up 31.8%. In terms of age, the most prominent category is 31 to 40 years old, comprising 28.63% of total users. Those aged 25 to 30 account for 22.21%, and bettors aged 24 and under represent 22.06%. Engagement subsequently declines with age: 17.20% for ages 41 to 50, 7.02% for 51 to 60, 2.17% for 61 to 70, and 0.60% for individuals over 70. Leonardo Baptista, chief executive and co-founder of Pay4Fun, commented that the data highlights a market predominantly characterized by lower spending tiers: “We must recognize that Brazilians enjoy entertainment, and the industry exists to provide it.“An emphasis on prohibition would only strip away what is now a regulated market, complete with rules and support, and drive it entirely into the illegal sphere, which lacks support, oversight, and prize guarantees.” The research did not specify which platforms are most frequently used by bettors. It also did not detail the most favored games or types of wagers. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Two Bills To Ban Sweepstakes Casinos Clear Maryland House Unanimously, One Online Gaming Bill Stagnates
(AsiaGameHub) - Maryland legislators have advanced two bills targeting sweepstakes casinos through the House, forwarding both to the Senate Budget and Taxation Committee. Concurrently, a distinct initiative to legalize online casinos stalled ahead of a crucial legislative deadline. Good to Know HB 295 passed the House on March 20 by a 105 to 25 vote. HB 1226 passed on March 23 by a 134 to 2 vote. Maryland online casino bills did not advance before Crossover Day. Maryland House Moves 2 Sweepstakes Casino Bills to Senate Maryland has moved a step closer to prohibiting sweepstakes casinos. Both House Bill 295 and House Bill 1226 were approved by the House and are now directed to the Senate Budget and Taxation Committee. HB 295 aims to establish a new criminal prohibition against what the legislation terms interactive games. This refers to online or mobile platforms utilizing multiple forms of currency that are convertible into prizes or cash equivalents while mimicking casino games, lottery offerings, or sports wagering. Games that provide only non-monetary prizes would remain exempt from the ban. The legislation's scope extends beyond just platform operators. It also applies to promoters and other individuals associated with such platforms. Potential penalties include fines from $10,000 to $100,000 and prison sentences of up to three years.HB 295 progressed slowly before its floor vote. Following a February 5 hearing in the Ways and Means Committee, the bill was inactive for over a month. Legislators ultimately advanced it on March 19 after amending its enforcement provisions. During the floor discussion, some representatives expressed concerns about the wording potentially affecting free-to-play users. The second piece of legislation, HB 1226, is designed to bolster enforcement capabilities. It would grant regulators expanded authority to issue cease-and-desist orders, block financial transactions and platform access, and seek both civil and criminal penalties against unlawful operators and their service providers. Maryland's General Assembly must still approve at least one of these bills before the session concludes. Should that occur, Maryland would become the eighth state to outlaw sweepstakes casinos, joining Indiana and six others. While the anti-sweepstakes measures progressed, efforts to legalize online casinos faced setbacks. Two Senate bills intended to establish a regulatory framework for iGaming did not move forward before the General Assembly's crossover deadline, halting that initiative for the time being. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
bet365 Exits American Gaming Association
(AsiaGameHub) - bet365 has departed the American Gaming Association, adding another high-profile operator to the string of member losses the trade group has seen in recent months. This exit follows the departures of FanDuel and DraftKings, as the U.S. gambling industry continues to split over prediction markets and the future direction of national gambling policy. Key Highlights bet365 cites the AGA’s focus on retail casinos as the reason behind its exit. Both FanDuel and DraftKings exited the association in November 2025. Fanatics and OpenBet have also departed within the same six-month period. bet365 Grows AGA’s List of Member Losses Another major industry operator has cut ties with the American Gaming Association. bet365 confirmed its exit, noting the trade group’s priorities no longer align with its goals as a digital-first company. “As a digital-first operator, bet365 has withdrawn from the AGA due to the organization’s heavy focus on the retail casino industry,” a bet365 spokesperson told iGaming.org on Tuesday. “We place great value on our industry partnerships and remain committed to working constructively with regulators and partners across all markets where we operate.” bet365’s decision comes after the earlier departures of FanDuel and DraftKings, both of which left the association in November 2025. For those two firms, disagreement over prediction markets was the core of the split. Both companies signaled clear interest in growing in that sector, while the AGA took a firm hardline stance against sports event contracts. In a December 2025 membership letter, AGA chief executive Bill Miller wrote: “Our position is clear and unwavering: sports event contracts are a form of gambling, and gambling is regulated by individual states and tribal nations. “In 2026, we will continue to defend this regulatory framework and uphold state authority and tribal sovereignty.” bet365 pointed to the AGA’s retail casino focus, rather than disagreement over prediction markets, as its reason for leaving. Even so, the broader industry divide is impossible to miss. Multiple large operators see significant growth opportunity in prediction markets, despite the ongoing legal and regulatory fights currently underway. FanDuel made this same position clear when it exited last year. “FanDuel has built our business by maintaining strong industry partnerships, and we value the collaborative spirit that comes with these relationships,” a FanDuel spokesperson said in November. “But as we expand into prediction markets, we recognize this growth direction is not aligned with the American Gaming Association’s current priorities for its member operators.” The spokesperson added: “FanDuel has always been an agile, forward-moving company, from daily fantasy to mobile sports betting to prediction markets. We build what consumers want, and we operate with an unwavering commitment to integrity.” For the AGA, bet365’s exit adds to a difficult stretch. Fanatics and OpenBet have also left within the same six-month window, leaving the group with a growing gap between its retail-focused policy priorities and the direction many digital operators want to pursue. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Alberta Establishes July 13 Deadline for iGaming Operators
(AsiaGameHub) - Alberta has established significant deadlines for operators seeking to participate in a regulated market for online sports betting and casino games. The Alberta Gaming, Liquor and Cannabis Commission (AGLC) has issued new guidance that clarifies the timeline for applications, the exit from the grey market, and the rules for transitioning player accounts. Key Takeaways Operators are required to submit applications and fees by July 13, 2026. In specific instances, the AGLC may grant extensions until October 13, 2026. While over 55 operator sites have indicated interest, only nine had paid fees as of March 17. Alberta Establishes Deadlines as iGaming Launch Approaches The AGLC has outlined crucial dates for private operators in anticipation of a potential spring launch for regulated iGaming in Alberta. This guidance applies to sports betting websites, online casino platforms, and grey market operators currently accepting wagers in the province without official authorization. According to the new framework, any operator or affiliated entity operating an unregulated lottery scheme in Alberta is required to file a complete application and pay all applicable fees by July 13, 2026. Additionally, these operators must cease accepting unregulated wagers by this deadline. The AGLC indicated that it might provide a case-by-case extension of up to three months, setting October 13, 2026, as the final cutoff date. However, the regulator noted that such extensions would only be granted if an operator can demonstrate a path to compliance that was not achievable prior to July 13.July 13 does not mark the official market launch date. The guidance specifies that the Alberta iGaming Corporation will decide the go-live date. If the launch occurs after July 13, unregulated activities must halt by the go-live date, although no extension can extend beyond October 13. If the launch is delayed until after October 13, all grey market activities must nevertheless cease on the launch day. The AGLC cautioned that non-compliance with these rules could result in a determination of unsuitability for registration in Alberta. This is significant as the province seems to be utilizing the transition period to compel grey market brands to either join the regulated system legitimately or withdraw. Interest appears robust, at least theoretically. The AGLC reported that over 55 operator sites have shown interest in entering the market. However, as of the March 17 guidance document, only nine had remitted the required fees. The AGLC also stated it is monitoring advertising and broader market activities closely, noting that persistent non-compliance could influence future suitability rulings. For players, a practical concern is prominent. Operators joining the new framework are required to settle or void all outstanding wagers prior to launch. This encompasses futures bets placed with grey market sportsbooks. Furthermore, operators must refund player balances and provide clear explanations regarding the timelines and processes for account closure.This requirement reflects a portion of the transition process in Ontario before its competitive iGaming market launched in 2022. Alberta is largely adopting this model and is set to become the second Canadian province to feature an open, regulated online gambling market. Currently, Play Alberta is the sole authorized site in the province. Speaking to iGaming.org, an AGLC spokesperson revealed that the regulator is collaborating with Service Alberta, Red Tape Reduction, and the Alberta iGaming Corporation regarding a spring launch. The spokesperson emphasized that informing operators about the transition period is crucial as the launch of an open regulated market draws near. Some foundational work is still pending. The Alberta iGaming Corporation must be fully operational and finalize contracts with operators. Additionally, fees continue to pose a challenge for some applicants. Operators are subject to a one-time application fee of $50,000, an annual registration fee of $150,000, and a de facto tax rate slightly exceeding 20%. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Allwyn lists on Athens Stock Exchange following OPAP merger closure
(AsiaGameHub) - Allwyn has concluded its integration with the Greek gaming company OPAP, cementing its status as one of the premier global publicly traded gambling entities in the process. The merger terms were originally established in October. **KKCG**, the Czech investment firm behind Allwyn, has maintained a significant stake in OPAP since 2013. Through this union, Allwyn will list on the Athens Stock Exchange, positioning itself as a dominant force in the Greek market. OPAP manages the Greek national lottery and holds a prominent role in the country's betting and gaming sectors. This move continues Allwyn’s strategic shift, which began with its transition from SAZKA Group in 2022. The firm is evolving into a lottery-focused entertainment provider with interests across various segments. Allwyn anticipates that the OPAP integration will provide market leadership, broader geographic and product reach, enhanced technological and digital assets, a more robust financial foundation, and a heightened commitment to social responsibility and charitable contributions. Robert Chvatal, CEO of Allwyn, remarked: “This represents a pivotal strategic achievement for Allwyn. We embark on our path as a listed global industry leader with a reinforced platform, greater financial agility, and an elite team. “We are confident that our top-tier market positions, extensive diversification, and solid cash flow will enable us to achieve sustainable growth and deliver value as we pursue innovation and new opportunities across our markets. “I want to express gratitude to our shareholders, staff, and regulators for their assistance in uniting these two premier organizations to form the world's second-largest listed lottery and gaming firm.” Allwyn’s path to the Athens exchange Lotteries remain the foundation of Allwyn’s business, with primary assets including the UK National Lottery, the Czech Lottery, the Greek lottery (via OPAP), and the Illinois State Lottery, among others. The company’s presence in sports wagering has grown through KKCG’s involvement with OPAP. It further broadened its sports entertainment footprint last year by acquiring a majority stake in PrizePicks, a US-based daily fantasy sports (DFS) provider that has since expanded into prediction markets. Not every initiative has succeeded. A plan to acquire a controlling interest in Novibet, a prominent Greek betting firm, was abandoned earlier this year following input from the Hellenic Competition Commission (HGC). Despite this, Allwyn remains on solid footing—and with the OPAP merger finalized, the company is unlikely to be impacted by the cancelled Novibet deal. The merged Allwyn-OPAP entity boasts an estimated market capitalization exceeding €11bn (£9.5bn), placing it in the same tier as Entain (owner of Ladbrokes Coral and bwin) and Flutter Entertainment. KKCG will retain 78% of the voting rights in the unified company. Allwyn also intends to issue a dividend of €0.80 (£0.69) per share to its investors. Karel Komarek, Founder and Chairman of both KKCG and Allwyn, stated: “Today marks the start of a new era for Allwyn, building on the momentum that already defines our business. “Over the last 13 years, we have demonstrated the lasting value we generate for stakeholders, society, and players. This success is rooted in collaboration, trust, and a dedication to innovation. “Allwyn possesses immense potential in the changing consumer entertainment landscape, and we have the vision, scale, and drive to shape the industry's future.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
Sorare: Is There Nothing to Declare?
(AsiaGameHub) - The decision by CyLimit, a cycling-focused web 3 startup, to become the first JONUM operator to submit its regulatory declaration to France’s Autorité Nationale des Jeux (ANJ) has highlighted a company that most industry observers would have anticipated being first in line. Naturally, when discussing web 3, NFTs and fantasy betting, that company is Sorare. However, to date, the former unicorn has yet to submit its own declaration to the nation's gambling regulator. With the JONUM legal framework finally launching in France, SBC-Gaming&Co sought to understand why the leading web 3 fantasy betting firm in the sector wasn't the first to file a regulatory declaration, enabling it to commence operations as swiftly as possible in full compliance with its 'home' country's regulations. A Sorare spokesperson stated that there was "no delay and we are in ongoing and constructive discussions with the ANJ at the moment". The company is also "taking the time to finalise the dossier properly and we will make the JONUM declaration promptly". "Our approach is to ensure that the submission is complete and robust from the outset," they added, "the application file is comprehensive and requires a significant amount of detailed information to be provided". Nevertheless, there are several factors that could be weighing on the minds of Sorare's leadership, and while they aren't directly connected to its French operations, it's inconceivable that the company wouldn't be conscious of them. UK court case The first is a case filed against the company by the UK Gambling Commission, scheduled to begin on 15 June. The commission is suing Sorare for providing what it deems to be illegal gambling products without a licence to UK consumers. A subsequent question for Sorare therefore is: if it declares that it operates as a JONUM company in France (where users purchase cards of football players as NFTs, with their value fluctuating based on the on-pitch performances of the players' teams), could it be concerned that this amounts to admitting it is a real money gambling company? Not at all, says the company: "The JONUM framework should not be interpreted, in any way, as an admission that Sorare operates as a real money gambling company. The JONUM framework is actually recognising the unique nature of our activity and explicitly confirms that it falls outside the scope of gambling regulations. "This clarification provides an essential level of legal certainty, strengthens the confidence of our partners, investors and community, and represents a key step for the sustainable development of our model." EU questions A second issue centres on European legal questions. Claire Pinson-Bessonet, a former ARJEL executive and now a public affairs and gaming lawyer, observed on LinkedIn that the European Commission has asked France how the JONUM framework aligns with the European eCommerce Directive of 2000, which permits the free movement of information services between EU Member States. French lawmakers responded that the legislation fell under "the exemption of 'real money gambling activities' provided for in the eCommerce Directive, which therefore does not apply to JONUM". In other words, the EU directive does not apply to JONUMs because those products fall under the real money gambling exemption, which the directive doesn't cover. "But in that case why did they (France) introduce specific legislation for JONUMs if the French authorities consider them to be games of chance?", added Pinson-Bessonet. Interestingly, that appears to be what the Gambling Commission will attempt to prove in its court case against Sorare in June. SBC-Gaming&Co asked Pinson-Bessonet if the EC enquiry about the eCommerce Directive suggests France considers that JONUMs are covered by the gambling exemption. "Yes it is," she said, "hence the line between JONUMs and gambling remains very thin. And when it launched the experimentation in February, the regulator stressed that it would be very attentive to any cross-over." Market realities Equally significant, however, have been Sorare's business decisions. From expending substantial sums on marketing and partnership agreements with top-tier football clubs in the English Premier League and France's Ligue 1, to occupying a space where the company fails to attract the high-spending VIPs that frequent many crypto sportsbooks while its own customers don't produce sufficient volumes to support its ambitions, Sorare has encountered difficulties and fallen short of the hype surrounding its early days, when it was valued at over $4bn. For the French authorities, the entire project has also proved disappointing and consumed legislative bandwidth that could have been deployed far more effectively on other crucial issues – online casino regulation being a clear example. Aside from the bespoke regulatory treatment it received, for now the JONUM vertical will have little impact on France's real money gambling stakeholders; the market will also determine whether the self-declared JONUM operators succeed or fail. Meanwhile, ANJ is embarking on a three-year regulatory experimentation period during which it will monitor companies like Sorare. How many will have entered or exited the market by 2029 remains to be seen. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.